JCB Announces ‘Be Your Own Boss’ Program to Empower Construction Entrepreneurs
JCB has officially launched its Be Your Own Boss (Sé Tu Propio Patrón) program. This new program provides construction professionals with the tools, training and financial resources needed to launch and grow their own construction business.
“With Be Your Own Boss, we’re not just selling equipment; we’re investing in people who are essential to the construction industry,” said Marc-André Dubois, vice president of marketing at JCB North America. “This program reflects our long-term commitment to helping hardworking Hispanic professionals transform their experience and determination into successful, sustainable businesses.”
According to the press release, Hispanics make up roughly one-third of the U.S. construction workforce. In states like Texas, California and Florida, they represent more than half. JCB emphasized that despite their vital contributions to the industry, many Hispanics face limited access to financing and business resources. The company wants to fix that with Be Your Own Boss.
From the press release:
In fact, a report by the Congressional Hispanic Caucus Institute found that 70% of Hispanic entrepreneurs fund their ventures through personal savings, and insufficient access to such savings remains the primary obstacle to business ownership. The Hispanic Construction Council states that 90% of Hispanic construction firms lack adequate support from traditional banks in accessing bank products.
Developed in response to the significant barriers many Hispanics construction workers face when starting and elevating their entrepreneurial journey, Be Your Own Boss offers tailored solutions to help turn ambition into ownership and long-term success. The program provides bilingual resources, business coaching, initial capital, customized financing options for ITIN holders and first-time buyers, and direct connections to trusted JCB dealers nationwide.
“Hispanics have built the homes, roads and cities of America – it’s time we also build our own legacy,” said Sergio Terreros, president of the National Hispanic Contractors Association. “Thanks to JCB for launching this visionary program that empowers our community to shift from workers to owners, from doing the job to leading the business. This is how we create opportunity, pride, and generational success.”
Continued Investment
JCB’s launch of Be Your Own Boss coincides with its continued investment in Texas. The company’s new $500 million, 1-million-sq-ft facility in San Antonio not only highlights JCB’s vision to grow its footprint in the U.S., but also strengthens local economies and empowers the workforce driving the construction industry forward.
“I have firsthand experience in the opportunities JCB provides as this global company has given me the tools and resources to help launch this powerful program for my fellow Hispanics,” added Roniel Rivera-Garcia, spokesperson for JCB’s Be Your Own Boss. “Through Be Your Own Boss, we’re proud to be a true partner in progress, breaking barriers, creating opportunities and helping build a stronger, more inclusive future for the construction industry.”
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