RIDGID recently hosted the first RIDGID Experience Europe Edition 2023, an all-expenses-paid, three-day VIP trip to company headquarters in Elyria, Ohio. The event welcomed a total of nine trade professionals from France, Germany, Greece, Italy, Norway, Poland, Romania and the United Kingdom.
RIDGID Experience Europe included exclusive opportunities and team building events that highlighted the brand’s commitment to the trades. Hands-on experiences included a factory tour that invited each guest to build their own iconic RIDGID customized pipe wrench and time in the research test lab working with innovations in the product development pipeline. “Our guests got a sneak peek at what’s coming from RIDGID, and we loved hearing their opinions on how these tools can help them maximize their time on jobsites,” said Michael Lucas, marketing manager RIDGID Europe. “Getting this global perspective is so important and hearing it in person is really special to our teams.”
The trip was modeled after the North American RIDGID Experience now heading into its seventh year in 2024. RIDGID selected attendees from a pool of hundreds of professional tradespeople. “Our annual RIDGID Experience event is a highlight of our year, and being able to bring some of Europe’s biggest RIDGID fans to our headquarters for a similar experience was a thrill for us,” said Becky Brotherton, director of brand and engagement marketing, RIDGID for Emerson. “RIDGID tools are used on jobsites around the world, but there’s something special about stepping on the manufacturing floor and talking with the people who make them. Our guests are always impressed with how much pride goes into manufacturing the tools they use every day.”