Kobelco Opens ‘The Ranch,’ a Customer and Dealer Experience Center

Kobelco Construction Machinery USA recently unveiled “The Ranch” — a new, state-of-the-art customer and dealer experience/demonstration center in Hockley, Texas. The Ranch sits on 15 acres of land and serves as a place to bring together the best of Kobelco technology, expertise and hospitality. Kobelco says the $6.5-million facility was designed to create a dynamic environment for learning, testing and building relationships. The Ranch includes a 10,000-sq-ft training and entertainment area, expansive outdoor demonstration area and a dedicated space for machine operation.

From the press release:

Every aspect of The Ranch reflects Kobelco USA’s commitment to building relationships and introducing its state-of-the-art excavators to customers and dealer personnel. The outdoor demonstration area provides a platform to showcase the power, precision and versatility of Kobelco excavators, attachments and other equipment. Visitors can see how these machines perform in real-world scenarios, offering a hands-on understanding of their capabilities and reliability.

Inside the facility, customers and dealers can utilize the space for training sessions and opportunities to dive deeper into the company’s product lineup. Guests can explore key features of Kobelco machinery, as well as discover how the brand and its equipment stand apart in the industry.

More from the press release:

Beyond the machinery and training, The Ranch offers an environment where relationships flourish. The ranch is a welcoming space for networking and camaraderie. Equipped with a full kitchen, barbecue grill, pool table, shuffleboard and comfortable lounge areas, it’s a place where guests can unwind, share stories, and strengthen connections over a meal or friendly competition.  Recent events have highlighted the unique blend of professionalism and hospitality that defines The Ranch. From equipment demonstrations to classic Texas barbecue, every moment is made to leave a lasting impression. It’s not just a visit — it’s an experience!

According to the company, the Kobelco Ranch stands as a testament to its vision for the future, combining innovative technology with genuine human connection. Interested in visiting? Contact your local Kobelco dealer.

Pam Kleineke is managing editor of Compact Equipment.