Store Offers Heavy and Compact Equipment, Technology and Full Service to Morthern Twin Cities Area
Just in time for the busy summer construction season, RDO Equipment Co.’s new, full-service store in Dayton, Minn., is open. The Dayton store is the result of an integration between two previously separate stores in the area and is designed to better meet the equipment and technology needs of customers in the north metro area. The new 45,000-square-foot store combines the parts support of RDO’s former Brooklyn Park location and the Topcon technology focus of its former store in Bloomington.
“This new store came about as a result of listening to our customer needs and responding to the market conditions,” John Weber, General Manager said. “Our customers wanted the efficiency of a total solutions experience in one location. The Dayton store is built to do just that.” Serving customers in the construction, environmental, roadbuilding, surveying, and underground industries, the Dayton store has the space and breadth to service customer needs for John Deere, Vermeer, and Topcon equipment. Features of the new store include:
Large showroom with dedicated space for Deere and Vermeer equipment
- $2M in parts inventory
- 16,000-square-foot service shop to accommodate all makes and models of equipment
- Separate 1,100-square-foot service area devoted to Topcon technology
In addition to expanding RDO’s footprint to support the John Deere and Topcon customers in the area, Steve Rosenow, Midwest Regional Vermeer General Manager says that the new store is a testament to the increase in RDO’s Vermeer business, as well as Vermeer’s continued growth and expansion of its product line.
He added, “The addition of the Dayton store allows us to be closer to our customers and better support them with equipment, parts, and service.” According to the region’s Vice President, Kelly Gress, the team is eager to serve customers’ full equipment, parts, and service needs, while remaining committed to following the state’s guidance for health and safety. As with all RDO locations, he says the Dayton store is in compliance with safe social distancing and hygiene practices recommended by the CDC, including 6-ft distance barriers at the parts counter and curbside parts pickup, limited points of entry, and thorough daily cleaning.
In addition to creating new opportunities for customers, the RDO Dayton store brings approximately 50 jobs to the area including parts, sales, service, and administration. There are still a few critical positions open; those interested in joining the RDO team may visit the RDO Careers website to learn more: https://www.rdoequipment.com/careers.
The Dayton store is conveniently located at 11030 Holly Lane, directly adjacent to Interstate 94 and the 610 interchange. Completing RDO’s footprint of full service for customers on both the north and south ends of the metro, there are also two existing RDO stores in neighboring Burnsville. One is dedicated to Vermeer industrial and tree care equipment, parts, and service. The other features John Deere equipment, parts, and service, and now further integrates Topcon technology and support. A grand opening is planned for next year.
Tags: Dealer Watch, Dealers, RDO Equipment, RDO Equipment Co., Topcon, Vermeer