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Kubota's new KX080-5
Attending The ARA Show This Week? Stop by Kubota’s Booth (You Won’t be Disappointed!)
Press Release
February 20, 2024
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Engines Vanguard Power Innovation at ARA
Check Out Vanguard’s Engines and Commercial Battery Products at The ARA Show in New Orleans
February 16, 2024
Compressors ELGI portable compressors The ARA Show logo
ELGi to Showcase Portable Compressed Air Solutions at The ARA Show in New Orleans
February 14, 2024
Industry Events Tsurumi Pump at the ARA Show logo
Here’s What Tsurumi Pump Will Showcase at The ARA Show Next Week
February 14, 2024
Wheel Loaders Mecalac AT1050 wheel loader lifting high
Mecalac to Launch New Telescopic Wheel Loader at The ARA Show
February 12, 2024
Industry Events DICA SlatTrax Dual Spool Retrieval
DICA Expands in the Rental Sector, Exhibits at The ARA Show this February

DICA, the industry-leading provider of high-performance outrigger pads and ground protection products, will be exhibiting for the first time...

February 6, 2024
Engines FPT Industrial F28 engine
Check Out All the Cool Engines and Tech at FPT Industrial’s ARA Show Booth

FPT Industrial is showcasing its full range of 2.8-to-16-liter Tier 4 Final and Stage V engines for rental companies to use in off-road equi...

February 6, 2024
Industry Events Sullair MardiGras !85 portable air compressor on white background
Hitachi Donating Awesome Purple Sullair 185 Portable Compressor to Benefit ARA Foundation, Alzheimer’s Association

Hitachi Global Air Power US, an industry leader in innovative compressed air solutions since 1965, announced it will donate a purple, Mardi ...

February 5, 2024
Business and Software Yanboh-and-Marboh-voting
Yanmar Unveils New Design of ‘Yanboh and Marboh’ Characters

Yanmar Holdings Co., Ltd. has announced the results of its a global public online poll for the new design of Yanmar Group’s corporate ...

February 1, 2024
Industry Events Yanmar CE V7 compact wheel loader
Here’s What Yanmar and ASV Will Exhibit at The ARA Show in New Orleans Feb 19-21

Yanmar Compact Equipment will return to The ARA Show in 2024 with a new lineup of equipment following an absence in 2023. The company will m...

January 15, 2024
MEWP (Mobile Elevating Work Platform) Genie-GTH-1256
Genie to Showcase Highlights from its Extensive Portfolio of Quality Products at ARA

At the 2024 ARA Show, February 18-21, in New Orleans, Louisiana, Genie will show highlights from its extensive portfolio of quality MEWPs an...

December 27, 2023
Industry Events Develon DTL35 compact track loader on a white background
Develon Will Display Its New Compact Track Loader at the 2024 ARA Show in New Orleans

Develon will showcase its construction equipment geared toward rental customers during The American Rental Association (ARA) Show in New Orl...

December 7, 2023
Wheel Loaders Yanmar V4-7 compact wheel loader
Yanmar’s New V7 Compact Wheel Loader Features Premium Capabilities and Parallel Kinematics

Yanmar Compact Equipment recently introduced the all-new 47.6-horsepower V7 compact wheel loader to the North American market. The 9,370-pou...

December 6, 2023
Business and Software Yanmar's Yanboh and Marboh Characters Future Design Teaser
Stop What You’re Doing and Vote for the New Design of Yanmar’s Yanboh and Marboh Characters

Yanmar Holdings Co. Ltd. has initiated a global public online poll to choose the new design of the Yanmar Group’s corporate mascots, Y...

November 17, 2023
Business and Software ARA logo
ARA’s Quarterly Forecast Shows Increased Optimism, Slower Growth and Resilient Markets

In its updated forecast, the American Rental Association (ARA) indicates that United States equipment rental industry’s growth will so...

November 14, 2023
Business and Software
ARA and Toro Spearhead a Community Impact Project in Montana, Upgrading a Baseball Field and Park

The American Rental Association (ARA) Foundation, in partnership with The Toro Company Foundation, Flathead County Parks and Bigfork Basebal...

October 10, 2023