Tree Care Expert Morbark Shares Big Dealer Network Expansion Strategy

Morbark’s dealer development and Tree Care Products teams began 2022 by reinvigorating a focused strategy to expand their authorized dealer network. By executing this strategy, the company has added 11 new dealers representing an additional 116 branch locations offering equipment and aftermarket sales and service support for customers worldwide.

New dealers Ag-Pro Ohio, Brandt Tractor, CAL TURF, Diamond Rental, Highway Equipment and Supply, Lawrence Equipment, and Parman Tractor & Equipment will represent and sell Morbark brush chippers, Rayco stump cutters and articulated wheel loaders, and Boxer mini-skid steers.

New dealers Green Plant UK Ltd, Schultke-Ufkes Greentec, Skovmek AoS, and Tecura AB are authorized Rayco stump cutter dealers. In addition, new dealer Salfa Salinas y Fabres Sociedad Anonima, in Chile, is authorized to sell Morbark brush chippers.

The exclusive territories for these dealers are:

  • Ag-Pro Ohio: Ohio – 35 locations
  • Brandt Tractor: Canada – 56 locations
  • CAL TURF: South Central California – one location
  • Diamond Rental – Utah – 10 locations
  • Highway Equipment & Supply – Western & Central PA – four locations
  • Lawrence Equipment – Southern and Western Virginia – five locations
  • Parman Tractor & Equipment – Tennessee – one location
  • Green Plant UK Ltd. – United Kingdom
  • Schltke-Ufkes Greentec – Germany
  • Skovmek ApS – Denmark
  • Tecura AB – Sweden
  • Salfa Salinas y Fabres Sociedad Anonima – Chile

“We’re growing our network of dealers to ensure we have the industry’s best customer support, delivered locally by knowledgeable and reputable local dealers,” said Mike Fotty, director of dealer development. “It is important the companies we partner with continue to raise the bar and provide the high-quality customer service that people have come to expect from Morbark. Internally, we also work to continuously improve our processes for assisting our dealers in delivering an exceptional sales experience and superior equipment service and parts availability.”