COVID-19 has pushed companies to think outside the box and Ritchie Bros. is no exception. With its auctions entirely online due to COVID-19, the company has pushed for innovation, taking advantage of the virtual world to combine smaller events into big auctions. In September, the company combined equipment from 16 locations into 4 U.S. regional events and attracted a staggering 30,000+ bidder registrations.
“We provide customers local service with access to a global marketplace,” said Kari Taylor, president – North American Sales, Ritchie Bros. “These regional events are gathering steam and raising the bar on attendance. The previous bidder record for a Chicago auction was 5,800 — set just last March — while this week’s Midwest auction attracted more than 8,700 bidders. Consignors have access to more bidders and buyers have more equipment to choose from.”
Ritchie Bros.’ Heartland Regional Auction held last week (Sep. 24 – 25) featured equipment from its Columbus, OH, and Nashville, TN sites, as well as five other offsite locations in West Virginia, Alabama, and Texas. More than 3,500 equipment items and trucks were sold in the combined auction for US$42+ million. The two-day event attracted 8,000+ bidders, which is a 38% increase over the previous record for any of these sites when conducting auctions individually.
The company’s Midwest Regional Auction (Sep. 22 – 23) featured equipment from its Chicago, IL; Kansas City, MO; and Minneapolis, MN auction sites. More than 6,100 items were sold for US$45+ million in this two-day combined auction, which attracted more than 8,750 bidders—a 49% increase over the previous record set by the Chicago site earlier this spring.
“We are leveraging our operational skills and digital expertise to boost our audience and build our equipment selection so we can better serve the market,” added Ms. Taylor. “Through the four U.S. regional events this month we attracted more than 1.5 million page views, with customers adding 175,000+ items to their watchlists and making 15,000+ PriorityBids.”
Have questions about protecting your crew during the current pandemic? Check out our COVID-19 microsite for more resources from cleaning equipment to wearing the proper PPE.
The Northeast Regional Auction held on September 16 – 17 was Ritchie Bros.’ second combined event for its North East, MD; North Franklin, CT; and Pittsburgh, PA sites. These three sites set an attendance record with the first event back in June 2020 and then broke the record again this month, attracting more than 7,500 bidders from 61 countries.
Earlier in the month the company also held a Mountain West Regional Auction (Sep. 8) with equipment from Las Vegas, NV; Salt Lake City, UT; and an offsite location in Utah. The auction featured over 2,500 lots and attracted more than 5,800 people.
More than 2,000 companies and individuals consigned equipment to these regional auction events, including Midwest Mole from Greenville, IN and New Jersey-based Aqua-Tex Transport Inc.
“Ritchie Bros.’ regional auctions offer a ton of selection and are bringing strong prices,” said CW Kick, Equipment Manager for Midwest Mole. “I actually wanted to buy some equipment as well, but the prices were too high. I miss the community of the onsite sales, but these regional events are perfect for the environment we are in today.”
“The whole process was effortless—we just took our trucks down to the site and Ritchie Bros. took care of everything else,” said Rick Berenato, Vice President of Aqua-Tex. “This was our first time selling with Ritchie Bros. and they exceeded our expectations.”
Ritchie Bros. has several U.S. regional events already scheduled for October, November, and December. For a complete list of events, visit rbauction.com. To consign equipment to an upcoming sale, visit rbauction.com/selling.
Tags: Ritchie Bros.