Bobcat Launches B.R.A.V.O. Program to Honor Military Members and First Responders

Bobcat Company recently announced its B.R.A.V.O. program — Benefits for Responders and American Veteran Ownership. Through it, Bobcat offers exclusive savings and financing on eligible equipment to active and retired U.S. military members, veterans, first responders and medical professionals.

With May being “Military Appreciation Month,” the B.R.A.V.O. program provides a meaningful opportunity to highlight Bobcat’s longstanding support for the military community. It’s available year‑round as part of the company’s broader commitment to those who serve on the front lines — both in uniform and in essential community roles.

According to Bobcat, the B.R.A.V.O. program offers eligible participants valuable savings and special financing options on qualifying equipment. The program is designed to support professionals who protect, care for and serve others — making dependable tools more accessible for work, property maintenance and small business needs.

“Supporting those who serve our country and their communities has long been part of who we are at Bobcat,” said Mike Ballweber, president, Doosan Bobcat North America Inc. “The B.R.A.V.O. program reflects our ongoing commitment to stand behind those who demonstrate courage, resilience and integrity every day.”

The B.R.A.V.O. program is available through authorized Bobcat dealerships. Click here to learn more.