Sinoboom North America Unveils New Product Colors and Expands Sales Support Team

New year, new color scheme. MEWP manufacturer Sinoboom recently announced the company has updated its standard product color scheme for its global customers. The new blue and graphite colors acknowledge the company’s past and future. Founded in 2008, Sinoboom has exclusively focused on mobile elevated working platforms (MEWP) design and manufacturing. Initially introducing its first aerial products in a blue color scheme, its product line and product colors have since evolved.

Up until recently, Sinoboom’s products were red. As the company expanded globally, Sinoboom reintroduced a blue product design for the European market in 2018, which was followed by favorable customer feedback. This, along with wanting to further signal its growth as a global aerial manufacturer, caused Sinoboom’s decision to make a full product lineup color change. In celebration of the team who contributed to Sinoboom’s global growth, the new colors were voted on by the Sinoboom Intelligent Equipment employees. The blue and graphite design were the winning colors, and are set to appear on Sinoboom scissor lifts as early as January 2021 in North America.

“The new color scheme further emphasizes Sinoboom’s pursuit of reliability, quality, ease of use and excellent design,” said one of Sinoboom’s founders and general manager, Susan Xu. “We also feel it sends a good introductory message to our North American customers, since we recently entered that market. This is our last stop in our global footprint, and we have worked hard and are determined to strongly serve our customers in this new region. The updated product look further enhances that goal and promise.”

Building on the Sinoboom’s exciting new color scheme as well as the brand’s global success, Sinoboom is launching a new campaign focused on customers and the important relationships necessary for success. Leading this is a new Sinoboom North America slogan: “Partners in Access.” This emphasizes Sinoboom’s long-term commitment to support their North American customers beyond products, by building relationships that make rental businesses and end users prosper.

To further show this support promise, Sinoboom North America has welcomed new independent manufacturer representatives throughout the United States. This includes 1st Source Equipment, Direct Source Equipment, East Coast Sales, Frigate Sales & Marketing, Meridian Pacific Sales, Meridian Utility Equipment Sales and Service Over Sales. Combined, the independent representatives cover over a 30 state area in the United States. The expanding Sinoboom North American sales team, in addition to the new independent sales representatives, helps bring the “Partners in Access” slogan to life.

The combination of Sinoboom’s product color change and expansion of their independent manufacturer representatives makes for a promising 2021.

“We are thrilled with these exciting changes happening to Sinoboom’s products and support as we start to make a splash in the North American market,” said Kolin Kirschenmann, president and CEO of Sinoboom, North America. “The timing worked out great. We’re eager to see how these developments benefit our customers, but we won’t stop there. We anticipate learning as much as we can from the North American industry and continuously going after our pursuit of product excellence and customer satisfaction. These are exciting times.”


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