Yanmar Teases Entering the Track Loader Industry, Big Announcement at CONEXPO

CONEXPO cometh. We’re talking about the biggest tradeshow in America by physical size. It only happens every three years, and it’s all centered around construction equipment. CONEXPO-CON/AGG will happen again March 14-18, 2023, in Las Vegas. We’ll be there. So will everyone else. Follow our coverage right here. Here comes more important CONEXPO news…

According to a recent press release, Yanmar Compact Equipment will launch a new product line at CONEXPO-CON/AGG 2023 in Las Vegas next month. And, looking at that photo above, I’d say it’s a compact track loader line. The company acquired ASV in 2019, and the two brands officially joined as Yanmar Compact Equipment North America in early February.

Yanmar is looking to launch the new line at its 7,880-sq-ft CONEXPO booth under the Yanmar CE NA umbrella. Also, there will be loads of other Yanmar products to inspect — which I will be doing when I stop by for a booth visit — mini excavators, wheel loaders and tracked carriers at booth W40059 in the West Hall. From the press release:

“This will be Yanmar Compact Equipment’s first CONEXPO appearance since 2014 and we are thrilled to be returning to the show after an almost 10-year absence,” said Tate Johnson, president of Yanmar Compact Equipment. “We’ve grown immensely since our last visit to CONEXPO and the new products we will introduce will prove our focus on compact equipment growth in North America.”

The Yanmar CE NA booth will feature 12 machines and attachments, showcasing Yanmar Compact Equipment’s full line of compact equipment. According to the release, the booth will feature several vignettes marking Yanmar’s key pillars in the construction industry — heavy civil, commercial and residential. The booth will also display one of Yanmar’s engines. To get specific, Yanmar Compact Equipment will exhibit the following existing products:

Mini Excavators

  • ViO17-1E
  • ViO35-6A
  • ViO55-6A
  • SV100-2A

Compact Wheel Loader

  • V12

Tracked Carrier

  • C30R-3

You’ll have to hit the show to see the new stuff, OR let us keep you up to date. Subscribe to our newsletter. We’ll be covering the show on the ground with daily posts.

Keith Gribbins is publisher of Compact Equipment.