Hitachi Global Air Power Rebrands Sullair Sales & Service Centers

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Hitachi Global Air Power announced the rebranding of its U.S. company sales and service locations to Hitachi Air Center. The move will unify the centers under a single, cohesive brand. It reinforces Hitachi Global Air Power’s commitment to delivering consistent, high-quality service nationwide while maintaining personalized, local attention to customers.

“Our local sales and service centers have always excelled at providing customized service to our regional customers, and that will continue,” said Joe Beyer, Senior Vice President C&I North America Sales for Hitachi Global Air Power. “By unifying our brand, we are reinforcing our commitment to providing an exceptional customer experience, while leveraging the global resources and innovation synonymous with the Hitachi Global Air Power name.”

In the U.S., Hitachi Global Air Power goes to market through a comprehensive network of both company-owned and independent distributors. To date, the company’s acquired distribution centers retained their legacy business names but will transition to the Hitachi Air Center name over the coming months.

Customers can expect a seamless changeover with no disruption of service. The new brand identity will be reflected in all service center signage, marketing and digital platforms. Independent distributors will not be impacted by the rebrand.