DEWALT Electrifies Vegas Skyline with Sphere Takeover; Honors Concrete Heroes with Mayoral Proclamation
As the World of Concrete tradeshow kicked off, DEWALT lit up the Las Vegas skyline with a takeover of the exterior of Sphere. Known as the Exosphere, the 580,000-sq-ft completely programmable LED exterior of the next-generation entertainment venue has been delighting audiences worldwide since it first lit up in July 2023 and opened to the public in September 2023.
The electrifying activation, which features a DEWALT branded yellow and black hard hat (view here) that is brought to life with a bolt of lightning, celebrates the brand’s newest innovation and will run throughout the duration of World of Concrete, which concludes on January 25. The display on Sphere’s Exosphere will be viewable at vantage points throughout the city and live images will be broadcast on DEWALT’s social channels.
Additionally, to celebrate the talent and tireless work of the men and women – the ‘Concrete Heroes’ – who have helped build the city of Las Vegas and its iconic infrastructure, Las Vegas Mayor Carolyn G. Goodman, in partnership with DEWALT, proclaimed January 23 Concrete Heroes Day in Las Vegas. Mayor Goodman announced the proclamation at the DEWALT booth at the show this morning. “The iconic nature of our city’s buildings and infrastructure are a direct result of the ‘concrete heroes’ who helped us turn dreams into realities,” said Goodman.
The DEWALT POWERSHIFT System is designed to meet the critical needs of concrete professionals – power, runtime and comfort – allowing users to transition away from gas-powered equipment, without compromising efficiency and performance. The system, made up of six concrete tools, streamlines the full concrete application through use of the same DEWALT POWERSHIFT 554 WH battery and high-speed charger across all tools.
“The DEWALT POWERSHIFT System is one of the brand’s most groundbreaking innovations,” said Robert Raff, Chief Commercial Officer at Stanley Black & Decker. “We are thrilled to be supporting this milestone with a campaign that takes over the Las Vegas skyline as we honor the city’s concrete heroes and celebrate our centennial.”
DEWALT POWERSHIFT will be available through commercial and industrial channels in the fall of 2024. To learn more about DEWALT POWERSHIFT, please visit: www.dewalt.com/world-of-concrete-2024.
