Generac brings Magnum, MAC and Tower Light Brands Under Mobile Products

Generac Mobile logo

Generac Mobile Products brands, Magnum, MAC and Tower Light, are now under the new brand Generac Mobile. The move is part of the company’s commitment to provide mobile equipment and solutions designed to meet the needs of its customers, maximizing productivity, safety, and return on investment.

“As a global brand, Generac Mobile will continue to leverage its expertise and resources from around the globe to deliver innovative solutions,” said Brian Michael, North American president, Generac Mobile. “Our goal is to provide our customers with an unmatched experience, with the best support in the industry.”

The transition was first planned when Generac Power Systems acquired Magnum Power Products in 2011, forming Generac Mobile Products, LLC. Generac Mobile Products went on to acquire Italian light tower manufacturer Tower Light in 2013, and in 2014 acquired North Dakota mobile heater company MAC Heaters.

The official move to merge the acquired brands under the global Generac Mobile brand began in the third quarter of 2018, and it is estimated to be complete by July 1st of 2019. Generac Mobile Products will officially launch the new Generac Mobile brand at the 2019 ARA Show in Anaheim, California where the company will exhibit their latest rental industry solutions.

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