The American Rental Association Announces a New Safety Video Series (Sign Up Right Here)

The American Rental Association (ARA) just announced the launch of the Prioritize Safety monthly video series focused on essential safety tips for the equipment and event rental industry. The goal of the program is to make learning rental specific topics quick, easy and fun. Each video is no longer than two minutes in length and has a unique animation style that spans a variety of safety topics from personal protective equipment (PPE) and chemical safety to defensive driving.

After an employee views the video, they will be presented with two questions to test their knowledge on what they just learned. The entire Prioritize Safety series is available in both English and Spanish and can be assigned to employees via RentalU, ARA’s online learning platform. Each month, a link to the new video will be sent out in an email. Email [email protected] to be added to mailing list.

The first video covers basic PPE, the importance of wearing it, and the consequences for not wearing it. Visit to sign into RentalU and learn more. “We are very excited to launch the Prioritize Safety monthly video series. These videos offer training that is easy for employees to access, takes only minutes to complete, and offers an entertaining spin to make the content more engaging. We hope our members have as much fun taking the training as we did creating it,” said ARA director of education Lauren Watts.

What can we say? We love rental. So much so that we published a Digital Rental Guide covering everything you need to know when renting a machine. Check it out here!

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