It’s Time to Up Your Jobsite Style: Red Wing Shoes Introduces RIO FLEX

In a new take on a western classic, Red Wing Shoes has introduced the RIO FLEX pull-on work boot. Featuring the brand’s first square-toed silhouette, this next-generation western work boot was inspired by iconic Red Wing work boots and updated with modern technology to improve fit, comfort, flexibility and durability. The RIO FLEX is purpose-built for the most demanding jobs in difficult terrain to ensure today’s workers can tackle the projects of the future safely and comfortably.

“Today’s laborer is looking for one pair of high-quality, versatile boots that matches their style and can handle the day-in, day-out expectations of a demanding job,” said Kristin Hamilton, senior product merchandising manager at Red Wing Shoe Company. “With that in mind, we created the supremely durable RIO FLEX pull-on boot, which features premium leather, authentic western details and outstanding fit and comfort.”

RIO FLEX is built for demanding work in construction, warehousing, ranching and manufacturing. Key performance features of the ASTM-compliant RIO FLEX models include:

  • Comfort: The unique Dynamic Fit System provides all-day comfort and support through built-in side stretch panels that allow for 360 degrees of flexibility while locking the foot in place, improving range of motion and overall comfort.
  • Easy Entry: The stretch panels subtly yield to the pressure of the foot inside the boot, expanding enough to allow the boot to slip on for easy entry and easy exit.
  • Safety: A low-profile steel safety toe and electrical hazard protection keep workers safe on the jobsite.
  • Durability: Welt construction provides durability even in the toughest conditions.
  • Nonslip Soles: A purpose-built Barnstormer rubber sole delivers best-in-class slip, oil/chemical, abrasion and heat resistance, and high-rebound EVA midsoles provide comfort throughout the day.
  • Style: The 11-in. model features waterproof premium leather, an intricate 10-row stitching pattern for western flair and a sleek, square-toe profile to ensure the boot looks as good on a dance floor as it does on a project site. A lace-up style is available in an 8-in. model with a removable kiltie.

Find your nearest Red Wing Shoes retailer here!


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