Compact Equipment Wins National Gold Award for Best How-To Article in America

The Compact Equipment crew has won nine different awards in the last four years for our columns, special reports, outstanding print design and even our video work. Here comes No. 10. The American Society of Business Publication Editors just announced the 2022 Azbee national award winners last week, which are some of the most prestigious awards in trade journalism. CE Publisher Keith Gribbins picked up a national gold award in the How-To Article category, which in B2B is easily one of the most competitive. This means in 2021 Compact Equipment wrote one of the best how-to articles in all of B2B journalism in America — regardless of publication size or subject matter. That’s the standard we’re shooting for in every print issue and every web feature.

The award is for this mega feature focused on the expansive compact excavator market:

This 4,500-word how-to feature is 10 pages in print and easily the most comprehensive article ever written on the subject, detailing size and tech trends, engine and machine specs, options and attachments and buying and renting advice from seven experts in the industry. Today, mini excavators are one of the most popular categories of off-highway construction equipment in America, and it could easily cost a pro up to $50,000 to $100,000 to buy new. Even more intimidating, there are 20 different manufacturers in the American marketplace alone, and each company may offer up to 15 different units. Our “Ultimate Mini Ex Overview” simplifies this complex subject.

The feature is designed with a slew of info from tech and spec summaries to product differentiators of the most popular units. Its readability has made this feature one of the most popular on Compact Equipment’s website. The entire story is written with a conversational vibe that should hook you from the very lede. From electric variants to engine aftertreatment systems, every aspect of a mini excavator purchase is covered.

Congrats to the CE team for another award. Ten in four years is pretty outstanding. The crew is working on No. 11 and beyond right now. Stay tuned by signing up for both our print issue and e-newsletters right here.

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