Blaklader to Introduce Two New Products at World of Concrete

Blåkläder, a manufacturer of high-quality workwear, will showcase two new products, along with other top-sellers, at the World of Concrete (WOC) show in Las Vegas. To see the new products in person, stop by Booth W347 Jan. 18 – 20.

The two new products — a Hi-Vis Softshell Jacket and Ripstop Pants — join Blåkläder’s extensive line of workwear known for top-level functionality, durability and comfort.

Hi-Vis Softshell Jacket

This wind- and water-resistant softshell jacket is perfect for shoulder season or layering. The stylish jacket, available in men’s and women’s cuts, was designed with safety top-of-mind, with reflective details and tape on the body and sleeves. It features adjustable Velcro sleeves, front zipper pockets, an adjustable collar, a detachable hood, an extended back and an adjustable hem with drawstring.

“There aren’t a lot of workwear options for women in trades. This year, we’re excited to increase the number of products we offer in women cuts and styles,” says CJ Miller, marketing coordinator at Blåkläder. “Having the same styles available in different genders helps companies offer uniformity to their workwear while ensuring maximum comfort and fit for everyone.”

Ripstop Pants

Blåkläder has enhanced its best-selling 1691 Ripstop pants with highly requested utility pockets. These pants also boast Cordura-stretch reinforced top-load kneepockets and reinforced carpenter pockets, and a gusseted crotch panel made from stretch material that increases flexibility and durability. The fabric is lightweight and comfortable yet delivers unmatched durability for even the toughest jobsites. Three colors — Stone, Navy Blue and Black — are available.

In addition to showcasing products at WOC, Blåkläder will be hosting two giveaways at Booth W347. Daily winners will be selected to win a Blåkläder T-shirt, and one person will win gear for themselves and their company (up to $5,000 worth in workwear).

Blåkläder produces functional workwear designed for the men and women in the trades who work toward building our world every day. For more information, stop by Booth W347 or schedule a WOC Booth tour by emailing mkline@truedigitalcom.com.

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