Awesome Video: JCB Backhoe Goes Across America in 3 Minutes
JCB, one of the world’s largest manufacturers of construction equipment, hit the road in style this summer — and for a great cause. The company and its 3CX backhoe loader embarked on a 26-day, coast-to-coast fundraising road trip to help rebuild Haiti. JCB hopes the “Backhoe Across America” cross-country campaign will both remind Americans that Haiti’s long road to recovery is only just beginning, and encourage them to show their continued support — either by visiting one of the 11 featured route stops or by visiting the JCB for Haiti website to make a donation. JCB aims to help raise $1 million for the American Red Cross Haiti Relief and Development Fund.
Now JCB has compressed the month-long trip into one three-minute video, scored to some awesome downtempo electro. It’s definitely one of the coolest videos we’ve posted. Enjoy!
