Innovative Iron Awards 2016: IronDirect is the ultimate online dealer network

The Coolest and Most Creative Compact Equipment of 2016

The bad news: Future growth in construction and landscaping will require increased skills and productivity to stay competitive. The good news: Manufacturers from Cat to Yanmar are creating cutting-edge equipment to help machine owners reach that ever-increasing goal for more efficiency. With a serious shortage of skilled workers, contractors are specifically searching for the most innovative machinery (the toughest skid steers, most productive excavators, safest wheel loaders, most versatile tractors) to help offset workforce woes and increase production and performance. Well, search no more. To expedite the process, we just went ahead and gathered together that list for you, highlighting the most inventive off-highway equipment, diesel engines, hand tools and OEM services and systems released to the market in 2016. We were challenged with picking the best of the best, but that just makes the honor of inclusion that much more impressive.

IronDirect is the ultimate online dealer network

IronDirect is taking the construction equipment dealer formula to new digitized levels. IronDirect is a new online marketplace that provides construction equipment buyers a convenient platform to purchase equipment. This web portal is actually the world’s first e-commerce machine dealer. You know that guy who sells you equipment and repair services down the road? Well, now he lives in your computer and in your smartphone (and actually, he can still be that dealer down the street if a customer wants, too). Using this electronic channel, IronDirect is promising an up to 50 percent cheaper investment from buyers on certain machine categories. The company is using three systems to help run all this: 1) DirectAssist (a virtual support anytime, anywhere app); 2) Service Your Way (offering three different ways to service a unit, including paying yourself for service work); and 3) DirecTrac telematics.

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