BOLT Lock, with its “Breakthrough One-Key Lock Technology,” debuted a new website at the beginning of January 2018 in order to better serve its customers. Designed to be user- and mobile-friendly, the newest features allow customers to select their year, make and model vehicle directly on the homepage in order to view and select the available BOLT locks.
BOLT’s vehicle match feature allows users to easily find all of the available locks for their specific vehicle. The new web design places vehicle selection on the homepage for easy access to available products. Part numbers as well as fitments are listed on the product details page along with a link to a store finder so users can easily find where they can purchase the locks.
The website now includes sections showcasing products for specific use applications such as towing, off-roading, outdoor activities and more. This additional feature better allows users to locate which locks are best suited for their specific needs and applications.
“We wanted to make the BOLT Lock website as user friendly as possible, whether customers are using their phones, tablets or computers,” said Erika Marquez, national sales manager for BOLT Lock. “When we updated, we also included information on our retail partners so that customers can easily find where they can go to purchase whichever locks they need.”