New AGCO-SDF Alliance Expands Massey Ferguson’s Low-Mid HP Offerings

Two tractor ag giants, AGCO and SDF, have forged a new partnership to expand the Massey Ferguson portfolio. This alliance targets the low to mid horsepower tractor segment with models that deliver up to 85 hp. The move sets the stage for a refreshed large frame utility tractor range that can serve global markets — just as Massey Ferguson also recently announced a new series of compact utility tractors. It looks to be a busy 2025 for the AGCO brand.

The Partnership: A New Era in Tractor Manufacturing

AGCO and SDF signed a supply agreement that hopes to reshape the low-mid horsepower tractor market. Under this agreement, SDF will produce proprietary tractors for Massey Ferguson. The new tractors will offer up to 85 hp and address the needs of diverse global markets. The agreement gives AGCO access to SDF’s advanced production capabilities. SDF employs a vertically integrated production system that ensures quality and cost efficiency. This partnership aligns with AGCO’s strategy to streamline its utility tractor portfolio and boost customer satisfaction. The refreshed models will roll out through the Massey Ferguson global distribution network beginning mid-2025, noting we’ve heard they might not make it to the North American market till 2026. From the press release:

“AGCO and Massey Ferguson’s Farmer-First approach is centered on creating a consistently exceptional experience for our farmers,” said Luis Felli, Senior Vice President and General Manager, Massey Ferguson. “We are extremely proud to have a partner like SDF who shares our passion for serving the world’s farmers. This partnership will strengthen Massey Ferguson’s position in the low-mid horsepower tractor segment globally, allowing us to provide more farmers with straightforward, dependable and high-quality equipment to drive their productivity and maximize profit.”

The collaboration also aims to drive profitable growth. AGCO and SDF aim to leverage best-cost manufacturing practices, high-quality production standards and economies of scale to produce a new line of popular chore tractors. By combining AGCO’s global brand strength with SDF’s engineering expertise, the companies hope to deliver products that meet the evolving needs of modern farmers and machinery operators.

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SDF Group: A Legacy of Innovation and Reliability

SDF Group, headquartered in Treviglio, Italy, has a long and storied history. Founded in 1927, SDF has grown to become one of the world’s leading manufacturers of agricultural machinery. The company produces tractors, combine harvesters and diesel engines under several brand names such as SAME, Deutz-Fahr, Lamborghini Trattori, Hürlimann, Grégoire and VitiBot.

The SDF tractor lineup today covers a power range from 25 to 336 hp. The company likes to note it produces “smart tractors” designed for increasing operational efficiency and productivity with a focus on Agriculture 4.0. SDF utilizes eight production sites, 14 sales subsidiaries, two joint venture, 155 importers and over 3,100 dealers. It also employs more than 4,400 people worldwide. In 2023, the company recorded revenues of € 2.031 billion. From the press release:

“We are pleased to have reached this agreement, which highlights the efficiency of SDF’s vertically integrated production system in all our facilities,” commented Alessandro Maritano, SDF Chief Commercial Officer. “This confirms the value of our in-house expertise and know-how in designing and manufacturing proprietary core components, ensuring excellence and innovation worldwide.”

Massey Ferguson’s 2025 Compact Tractor Lineup: A Snapshot

Just yesterday, we reported that Massey Ferguson was launching its new 2025 compact tractor lineup. The lineup caters to a wide range of operators — from homeowners and landscape professionals to small agricultural and municipal operators. The 2025 lineup spans three distinct series: Premium, Economy and Sub-Compact. Each series features targeted enhancements that boost performance, durability and operator comfort.

Premium Series: Performance Meets Versatility

• Power Range: 24.8 to 60.3 hp
• Design Features: Multiple cab and platform configurations give operators the flexibility to choose a setup that suits their needs.
• Transmission Options: Hydro and synchro shuttle transmissions offer tailored solutions for diverse tasks.
• Durability: A stronger frame and increased lift capacities support heavy-duty operations.
• Operator Comfort: Deluxe cab interiors, air-suspended seats, and advanced LED lighting systems reduce fatigue during long workdays.

The Premium Series stands out for its blend of performance and versatility. Its flagship model, the MF 1M.25, delivers 25 hp and is ideal for mowing, loader work and snow removal. Its design focuses on ease of use and operational efficiency in demanding work environments.

Economy Series: Accessible Power and Reliability

• Power Range: 24 to 57.3 hp
• User-Focused Design: Models in this series offer automotive-style operation and modern styling to simplify daily tasks.
• Robust Build: Heavier frames and improved lift capacities allow these tractors to tackle demanding jobs, such as field maintenance and loader work.
• Ergonomics: Wider operator stations and side-by-side hydrostatic pedals improve comfort and reduce operator fatigue.
• Versatility: R-14 tires and multiple configuration options ensure these tractors adapt to various terrains and applications.

The Economy Series focuses on balancing affordability with robust capability. These tractors deliver the essential features that property owners and small-scale farmers need for everyday tasks.

Sub-Compact Series: Tailored for Versatility

• Power Range: 22.5 to 24.5 hp
• Ease of Use: This series emphasizes user-friendly design, with features such as a taller, wider operator seat and a flat platform for enhanced accessibility.
• Attachment Options: Expanded attachment capabilities support a variety of applications, including mowing, trenching, snow removal and landscaping.
• Simplified Controls: An intuitive instrument panel and well-placed auxiliary power outlets streamline operations.
• Added Functionality: Features like cruise control, a robust metal hood and taller folding ROPS improve overall usability.

The Sub-Compact Series serves operators who need a versatile machine for lighter tasks and tight spaces. It proves that small tractors can deliver substantial performance when designed with user needs in mind.

A Busy Year for AGCO

AGCO is embarking on a transformative year in 2025. With the new supply agreement, AGCO positions itself to increase market share in the low-mid horsepower tractor segment. The company’s refreshed Massey Ferguson portfolio overall will serve a diverse and increasing customer base. From large-scale farmers to homeowners with acreage, the new offerings meet a variety of operational needs. We’re excited to see AGCO’s global distribution network transition to these new models. We’ll keep you updated.

Keith Gribbins is publisher of Compact Equipment.