Kubota Sponsors 2025 American Rally Association Championships, Continues to Embrace Motorsports
Speed is usually not the best quality in a piece of work equipment, but sometimes it is necessary. Roading a wheel loader, running a zero-turn mower or having some fun with your cross-over utility vehicle are applications that may require a little peddle to the metal. Kubota makes equipment just like that, and the brand knows its customers not only need but sometimes just enjoy precision machinery that goes fast. In fact, Kubota sponsored its own race this year — the Kubota Tractor 200. It had that cool NASCAR exclusive VIP giveaway. The brand sponsors various teams and drivers each year. Now, Kubota Tractor Corp. has announced a one-year partnership to become the presenting sponsor of the American Rally Association (ARA) Championships for the 2025 season. From the press release:
“The ARA and rally racing community is built on a passion for driving and the outdoor experience, which is what makes this partnership such a natural fit,” said Theresa Duncan, Associate Director for Marketing and Advertising, Kubota Tractor Corporation. “With the growth stage rally has seen over the last several years, and the excitement it brings to our customers and this dedicated community of fans, we’re looking forward to going the distance with ARA.”
Kubota Embraces the American Rally Association Championships
For the 2025 season, Kubota will serve as the presenting sponsor of the ARA Championships, becoming the “Official Land Management Equipment” of the series. This one-year partnership highlights Kubota’s deepening ties to motorsports and underscores its commitment to engaging with customers through high-energy events. From the press release:
“Our sport is a tightknit community of teams, volunteers and fans, a diverse group of likeminded people who share a passion for authentic automotive adventure,” said Preston Osborn, ARA Series Manager. “Kubota and the folks of ‘Kubota Country’ are going to fit right in, and we’re thrilled to welcome them into our community. Together, we’re going to make the sport of rally bigger and better for everyone.”
Kubota’s Presence at ARA Events
As part of the sponsorship, Kubota will be highly visible at all eight national ARA events and the East, Central and West Regional Championships. Kubota’s involvement includes:
- A booth at Parc Expose featuring equipment displays and fan giveaways.
- Supplying RTVs for official ARA use during race weekends.
- Hosting a “Part”ner Parts & Service Booth to assist rally teams with replacement parts.
This partnership offers Kubota a unique platform to interact with rally fans and showcase its equipment’s reliability and versatility in demanding environments.
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Kubota’s New Motorsports Legacy
Although this is Kubota’s first official stage rally sponsorship, the company is no stranger to motorsports. Kubota has been an active participant in NASCAR, supporting drivers like Ross Chastain and Ben Rhodes. Its iconic orange branding has graced NASCAR Cup Series cars and CRAFTSMAN Truck Series trucks, bringing Kubota’s message to millions of fans. In addition, Kubota sponsors rally co-drivers Rhianon Gelsomino and Alex Gelsomino, strengthening its connection to the stage rally community.
The 2025 ARA National Championship Schedule
Here’s a look at the 2025 ARA Championship events Kubota will sponsor:
- February 7-8: Sno*Drift Rally (Atlanta, MI)
- March 14-15: Rally in the 100 Acre Wood (Salem, MO)
- April 12-13: Olympus Rally (Shelton, WA)
- May 16-18: Oregon Trail Rally (Portland, OR)
- June 12-14: Southern Ohio Forest Rally (Chillicothe, OH)
- August 21-23: Ojibwe Forests Rally (Detroit Lakes, MN)
- September 20-21: Overmountain Rally Tennessee (Johnson City, TN)
- October 17-18: Lake Superior Performance Rally (Marquette, MI)
Connecting with Kubota Fans
Kubota’s motorsport sponsorships go beyond branding. They create opportunities for real connections. Fans attending ARA events can interact with Kubota representatives, see equipment demonstrations and even take advantage of giveaways. These events are a natural fit for Kubota, whose equipment thrives in rugged conditions like rally stages, farms and construction jobsites.
Kubota’s new partnership with the ARA demonstrates its commitment to motorsports as a way to engage with fans and customers alike. Whether through NASCAR or the high-octane world of stage rally, Kubota continues to put its brand — and its equipment — front and center in the action. We’ll keep you updated on its next move.
Keith Gribbins is publisher of Compact Equipment.
