Giant bauma CHINA Tradeshow Happened Over Thanksgiving, Attracted Some 80,000 Visitors

Not all tradeshows have ceased. After four show days, bauma CHINA 2020 ended on November 27. Despite the COVID-19 crisis and the latest travel restrictions, this year’s exhibition attracted 2,867 exhibitors and around 80,000 visitors.

Stefan Rummel, Managing Director of Messe München GmbH, seemed satisfied with the result: “The year 2020 was marked by special challenges. But the construction machinery industry and its economy continue to grow while the effects of the epidemic are being warded off. There is far-reaching demand for innovative technologies, intelligent and low-emission machines, and vehicles with integrated digital solutions. Hand in hand with our partners we therefore made everything possible and provided the industry with a platform even in times of crisis.”

In spite of the circumstances, bauma CHINA was able to retain 300,000 square meters of exhibition space. The huge area occupied by international exhibitors such as Caterpillar, Volvo, Bauer, Terex as well as pavilions by Germany, Italy and Spain show the continued international confidence in China’s growth and development.

Chen Ting, Vice President of Brand Marketing and Communications of Volvo Construction Equipment Region Asia commented: “With its professional and careful organization, rich and diverse exhibit range, and digital communication network, bauma CHINA has become an important promotional opportunity that construction machinery companies do not want to miss.”

Bin Qi, Regional Director-Eastern, Northern & Western China of Terex (Changzhou) Machinery Co., Ltd. Shanghai Branch, USA added: “In this special time, the successful opening of bauma CHINA has brought confidence to the industry, manufacturers, investors, and all those who are concerned about the construction machinery industry. The results exceed our expectations, and the visitors are highly professional.”

Virtual Participation

In addition to the on-site event, bauma CHINA offered a range of online solutions, especially for international participants who could not travel to China. On the online platform “bauma CHINA Community”, everyone could virtually participate in bauma CHINA 2020, from the comfort of their home or office.

The participants could search for exhibitors, exchange company information, get to know products, participate in events digitally and thus gain new market insights. Exhibitors and visitors had the opportunity to communicate via live chats or video conferencing. Thus, participants were able to generate greater reach and build their social networks in the construction equipment industry.

According to the statistics, bauma CHINA Community had over one million online visitors. Rainer Hirsch, Member of the Executive Board of Herrenknecht AG was impressed by this newly launched service: “bauma CHINA provided the online platform to build a communication and interaction bridge that breaks the limit of time and space between exhibitors and participants, who are not able to visit the on-site event. The combination of offline and online greatly facilitates communication and helps to achieve cooperation deals.”

The registration for bauma CHINA community and the platform including live chat and business matching functions will remain available online until December 12, 2020. The next bauma CHINA will take place at the Shanghai New International Expo Centre from November 22 to 25, 2022.

For more info on bauma tradeshows, click this link.

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