WATCH: Indiana 811’s Award-Winning Safe Digging Educational Video

Indiana 811, the statewide “811 Before You Dig” center, recently announced that its educational animated video, Holey Moley Rocks Safe Diggin’, received first place in the Commercial PSA category at the Los Angeles Animation Festival (LAAF). The LAAF is renowned as the country’s leading international animation festival since 2007. 

The animated video, a collaborative effort between Indiana 811, the award-winning animation company Idea Rocket, and the Indiana Utility Regulatory Commission, shines a spotlight on Holey Moley, the cherished mascot of Indiana 811 for four decades, as he undergoes a vibrant transformation into a 1950s rocker persona. In the educational video, Holey Moley takes center stage, captivating viewers and listeners with a lively and memorable rock ‘n’ roll damage prevention jingle that underscores the importance of contacting 811 before digging to prevent damages to underground infrastructure. 

The video was initially featured across Indiana TV and radio stations, Gas Station TV advertising on gas pumps, social media platforms, Indiana 811’s official website and more. By leveraging a variety of intermediaries, Holey Moley Rocks Safe Diggin’ seamlessly blended entertainment with education to reach damage prevention professionals, adults and children alike, with the 811 safe digging message. 

“We’re thrilled to have received this prestigious award, which underscores Indiana 811’s commitment to  accessibility to crucial information about safe digging practices,” said Indiana 811 Executive Director Justin Sell. “This video also inspired the theme of Indiana 811’s annual Midwest Damage Prevention Training Conference, which was held in November and embraced the nostalgia of the iconic 1950s.”

Indiana 811 is eager to continue expanding its unique educational content, ensuring that stakeholders have access to valuable resources on safe digging practices and 811. This promotes a culture of safety and preventing damages to the vital underground infrastructure that communities rely on.

See Discussion, Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.