Volvo CE Dealer Great West Equipment Acquired by Nors Group


Nors Group, a private company based in Portugal, is expanding its heavy equipment footprint in North America with the acquisition of Great West, a Volvo Construction Equipment dealer in western Canada. Headquartered in Vernon, British Columbia, Great West has around 250 employees across 11 locations. Great West has been a Volvo CE dealer since 2002.

Nors sells, rents and services construction, infrastructure, mining and forestry equipment, as well as Volvo trucks, buses, cars and marine and industrial engines in 17 countries on four continents. Nors acquired Strongco Corporation (Strongco) in March 2020 for its first entry into the Canadian market.

“We believe that Great West Equipment will benefit from the global presence and growth momentum that Nors is experiencing, combined with our 90 years of experience, thus boosting its performance and promoting its future growth. We are very excited to welcome Great West Equipment to the Nors family, amplifying our presence in Canada, a market that has proven to be very relevant and strategic for the Group,” said Tomás Jervell, Group CEO of Nors.

“Nors has been a great partner in North America through its subsidiary, Strongco, and I know this move will benefit our customers in western Canada,” said Scott Young, Head of Region North America, Volvo CE. “Great West has been a vital link in our dealer network, serving some of the most remote areas of western Canada. We are grateful for their two decades with Volvo CE and excited that we’ll continue working together to serve customers in a quickly evolving industry.”

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