Trimble Announces Global Sponsorship with Liverpool Football Club
Trimble recently unveiled a new multi-year global sponsorship with Liverpool Football Club (LFC). This announcement marks a significant expansion of Trimble’s global sports marketing strategy. The company said the collaboration is driven by shared values of precision, innovation and a commitment to transforming how work gets done.
According to the press release, LFC will use Trimble technology in the design and development of the club’s infrastructure and operations. One example is the refresh of the LFC Academy, which aims to develop the future stars of football. LFC plans to employ Trimble SketchUp to reimagine the high-performance center into a truly industry-leading space for young footballers to learn, develop and thrive.
From the press release:
The Trimble brand will also be visible in and around the LFC stadium and its digital channels, showcasing the alignment between LFC’s global fanbase and Trimble’s vision: connect the physical and digital to transform how people build, shape and move the world with data and precision.
“Liverpool Football Club and Trimble share a relentless passion for continuous improvement, with a focus on innovation at every turn,” said Rob Painter, president and CEO of Trimble. “With new visibility across a global audience of over 500 million viewers, this sponsorship is a strategic opportunity to expand our global reach and accelerate our brand’s growth worldwide.”
Pursuing Excellence
Trimble emphasized that the alignment with a global powerhouse like LFC (who recently won its 20th league title in 2025) resonates with its core mission. The company said LFC’s relentless pursuit of excellence mirrors Trimble’s commitment to driving productivity and progress across essential industries.
“Trimble’s technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game — starting with the redevelopment of our Academy,” said Ben Latty, chief commercial officer at LFC. “Innovation has always been central to the club’s approach and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff and fans. We’re delighted to welcome Trimble to the LFC partnership family.”
Pam Kleineke is managing editor of Compact Equipment.
