Boss Snowplow

Recruiting/retaining quality workers for winter snow removal operations is consistently cited as the No. 1 challenge for professional snow and ice management companies. Dedicated to helping the industry address these challenges, the Snow and Ice Management Association (SIMA) announces its new Season Opener: Building Your Snow Dream Team, sponsored by BOSS Snowplow. This educational and networking event will be held September 19-20, 2017, at the Hyatt Regency Inner Harbor in Baltimore, MD.

The early bird deadline for the Season Opener ends August 31, 2017. Cost is $275 for members and $375 for potential members, and $50-off each additional team member who attends. Learn more and register online at


Season Opener 1

The Season Opener will focus on real world solutions, peer engagement, and expert insight to help companies start the snow season strong:

  • • The event will kick off with former NBA All-Star and team-building expert Mark Eaton. He will share stories and lessons learned through his experiences with team dynamics and facilitate a discussion on recruiting methods being used by some of the snow industry’s most successful companies.
  • • Attendees will participate in roundtable discussions to share experiences, and tips for building snow careers.
  • • The event will close with Gallup-certified strengths coach Leslie Boomer, who will provide tangible takeaways on how to develop talent in your snow organization. All registered attendees will receive a free StrengthsFinder assessment and access to a follow-up webinar on how to apply StrengthsFinder to their organization’s employees for professional and personal achievement.

Not only will attendees take away direct knowledge from session speakers and round-table discussions, but their participation also will help shape the creation of Best Practices and Standards for Building Careers in Snow & Ice.

Before digging into the educational portion of the agenda, attendees will network during a visit to Baltimore’s Camden Yards to watch the Baltimore Orioles face off against the Boston Red Sox on September 19.

“Talent acquisition and retention have become a challenge in the snow and ice removal industry,” says SIMA CEO Martin Tirado. “This event will give attendees a strong base plan to recruit employees and help them develop their careers in the industry.”

Learn more about the Snow and Ice Management Association here.

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