Kubota Accelerates NASCAR and Rally Presence, Extends Trackhouse Racing Sponsorship Through 2027

Kubota has been deepening its commitment to motorsports and community support with sponsorships that span multiple racing series and veteran outreach programs. The company just announced it’s extended its Trackhouse Racing partnership through the 2027 NASCAR Cup Series season, ensuring that its signature black and orange livery remains a fixture on race cars and in the minds of fans. In addition, we recently noted that Kubota is also supporting the rally arena as the presenting sponsor of the 2025 American Rally Association (ARA) Championships.

This renewed focus on high-performance racing blends seamlessly with Kubota’s long history of supporting veterans and promoting rugged, dependable machinery that stands up to the toughest jobs. It also connects very much with the drivers. From the press release:

“It’s awesome to continue an authentic partnership with a world-renowned brand like Kubota,” said No. 1 Chevrolet driver Ross Chastain, an eighth-generation watermelon farmer. “Kubota’s support of Trackhouse Racing and agriculture means the world to me, and I hope to get them back to victory lane this year.” 

Extended Partnership with Trackhouse Racing

Kubota’s latest deal with Trackhouse Racing cements a partnership that began in 2022. The extension runs through the 2027 NASCAR Cup Series season and even includes an appearance in an Xfinity race with JR Motorsports. Under this agreement, Kubota’s familiar black and orange colors will continue to adorn various team’s Chevrolets, ensuring high visibility on tracks across the country. Key races for the 2025 season include events at Phoenix Raceway, Las Vegas Motor Speedway, Homestead-Miami Speedway, Sonoma Raceway, New Hampshire Motor Speedway and Kansas Speedway. This expansive schedule not only boosts brand presence but also demonstrates Kubota’s commitment to staying at the forefront of high-profile motorsports.

Let’s Talk about the Drivers

Renowned driver Ross Chastain, piloting the No. 1 Kubota Chevrolet, has already delivered impressive results with multiple top-five and top-10 finishes. His performance, highlighted by a win at Kansas Speedway, underscores the competitive edge that the Kubota branding brings to the race track. Daniel Suárez also drives a Kubota-marked Chevrolet. His participation at high-profile events like Texas Motor Speedway reinforces the brand’s commitment to excellence and adds another layer of credibility to Kubota’s racing portfolio. From the press release:

“It’s great to have a brand like Kubota supporting our race team,” said Suárez, who earned his second Cup Series victory at Atlanta Motor Speedway in February 2024.  “I think their continued partnership says a lot about them and Trackhouse Racing and how to build a successful relationship.” 

The extension further expands into the Xfinity Series, where New Zealander Shane van Gisbergen will drive a Kubota-branded car at Watkins Glen International. This crossover into different racing formats not only diversifies Kubota’s exposure but also speaks to its versatile support for teams and drivers across multiple series.

“I’m an outdoorsy guy and it’s great to be connected with a brand like Kubota,” said Van Gisbergen who plans to run at least three more Xfinity races in 2025. “I’ve already put their equipment to use building out a race track at my house, so the timing has been perfect. I’m looking forward to driving the Kubota car in the Xfinity race at Watkins Glen and going for the win.”

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Embracing Rally Racing with the ARA Sponsorship

Adding to its NASCAR commitments, Kubota becomes the presenting sponsor of the American Rally Association Championships for the 2025 season. In this role, the company takes on the title of “Official Land Management Equipment” for the rally series — a natural fit given Kubota’s reputation for durable, high-performance machinery.

The ARA sponsorship brings Kubota into a new realm of motorsports. Rally events test vehicles in rugged, off-road conditions that mirror the challenges faced by Kubota equipment on construction sites and farms. This partnership allows the brand to engage with a passionate community that appreciates both the raw energy of rally racing and the reliability of equipment built to last.

Throughout the 2025 season, Kubota will feature prominently at eight national ARA events as well as regional championships in the East, Central and West. At these events, Kubota will operate interactive booths, provide equipment displays and even offer live demonstrations. The company will supply its RTV utility vehicles for official event use, ensuring that rally teams have access to top-notch support during race weekends.

Moreover, Kubota will host a Partner Parts & Service Booth to help rally teams quickly source necessary replacement parts. This hands-on approach not only solidifies Kubota’s reputation as a leader in reliable equipment but also reinforces its commitment to ensuring that teams can perform at their peak, no matter the challenge. Learn more about that partnership right over here.

It is clear Kubota is no stranger to racing. The company’s history of sponsorships spans several major motorsports series. Past partnerships include a prominent role with ThorSport Racing, where Kubota has supported champion driver Ben Rhodes in the NASCAR CRAFTSMAN Truck Series.

Community Impact and Veteran Support

Kubota’s commitment to excellence extends far beyond the racetrack. The company has long supported military veterans through programs like Geared to Give, a long-running initiative in partnership with the Farmer Veteran Coalition (FVC). In the races Kubota is serving as the primary sponsor of Chastain’s No. 1 Kubota Chevrolet, a $10,000 donation will be made to the Farmer Veteran Coalition for a top-10 finish. Over the past two seasons, these contributions have generated significant support for veteran farmers transitioning into new careers.

Since 2015, the Geared to Give program has provided over $1 million in organizational support and grants, along with more than 46 pieces of donated equipment to veterans. This robust support system not only aids veterans but also strengthens rural communities by empowering those who serve our nation to build successful agricultural operations. Another good example: Kubota made headlines last year by gifting equipment to veterans during the Professional Bull Riders (PBR) World Finals. When a company invests in veterans and local communities, it reinforces a sense of loyalty and shared purpose that goes beyond the sale of a machine.

Connecting with Customers Through Authentic Engagement

Kubota’s integrated approach to sponsorship and community outreach creates a win-win scenario. On the one hand, high-profile racing events generate excitement and visibility for the brand. On the other, tangible support for veteran programs and rural communities strengthens the trust that customers place in Kubota. At race events, fans get a front-row seat to the action. They see Kubota’s cutting-edge equipment in motion and witness firsthand how precision engineering translates into competitive performance.

Keith Gribbins is publisher of Compact Equipment.