JCB North America Partners with National Hispanic Contractors Association
JCB North America is deepening its ties to the construction industry’s Hispanic workforce. The company has partnered with the National Hispanic Contractors Association (NAHICA) to expand resources for Hispanic-owned construction businesses across the United States. From the press release:
“The Hispanic contractor community plays a vital role in building America’s infrastructure,” said Marc André Dubois, Vice President Marketing of JCB North America. “Our collaboration with NAHICA reflects JCB’s deep-rooted commitment to empowering diverse entrepreneurs by providing access to the innovative equipment, training, and flexible financing solutions. We’re proud to support this hardworking community as they lift higher, reach further and dig deeper to shape the future of construction.”
Building Pathways for Hispanic Contractors
Through the partnership, JCB and NAHICA will provide business development tools, technical training, financing alternatives and mentorship opportunities. The effort aims to increase leadership and participation for Hispanic entrepreneurs in construction. NAHICA, founded in 2008, serves as a nationwide advocate for Hispanic-owned construction companies. The group promotes education, certification and networking to help contractors grow. From the press release:
NAHICA President Sergio Terreros added: “JCB’s involvement is a powerful step forward for our members. Together, we’re creating pathways for Hispanic-owned businesses to thrive, generate jobs, and strengthen the construction industry nationwide.”
Expansion in Texas
The partnership follows JCB’s recent announcement that it will double the size of its new San Antonio facility. The factory will now cover one million square feet, supported by a $500 million investment. This expansion is the largest in JCB’s history. It highlights the company’s long-term commitment to U.S. manufacturing and to Texas, a state with a significant Hispanic contractor base.
JCB’s Investment in Latin America
The North American move builds on JCB’s aggressive investments south of the border. In 2024, the company committed nearly $100 million to expand and modernize its Latin American operations. The bulk of the funds went to JCB’s Sorocaba plant in São Paulo, Brazil. Investments targeted new product development, factory modernization and a stronger dealer network. The company aims to double the size of its Latin American business by 2030. Construction, agribusiness and rental are the key sectors driving growth. In Brazil, JCB sold 3,500 machines in 2023, its second-best year on record.
Why This Matters
The partnership with NAHICA signals JCB’s strategy: support Hispanic contractors in the United States while growing its footprint in Latin and South America. Both regions are critical to JCB’s future. In Texas, the new factory strengthens U.S. supply chains and supports a growing Hispanic workforce. In Brazil, expansion boosts sales and local production. Together, these investments position JCB to better serve a diverse contractor base across the Americas.
Keith Gribbins is publisher of Compact Equipment.
Find out more about some of the largest skid steers on the market.
