Dealer Watch: Bobcat Company introduces new authorized dealer in Fishersville, Virginia

Bobcat track loader

Bobcat Company has expanded its dealer network with the addition of Bobcat of Fishersville as an authorized new and used sales, service, rental and parts provider of Bobcat equipment. The dealership is located at 27 Construction Lane in Fishersville, Virginia.

Curtis Lane Equipment acquired Valley Equipment Center, a former Takeuchi dealer, in February 2020. Now doing business as Bobcat of Fishersville, the dealership is the seventh location for Curtis Lane Equipment. With the addition of this new dealership, the enterprise will expand to better serve its growing East Coast customer base.

“Customers will benefit from Bobcat equipment because Bobcat brings the latest technology and innovations into their products,” says Joanna Gohlke, marketing coordinator for Curtis Lane Equipment. “Plus, the available resources and support Bobcat gives customers even after a purchase are superior.”

The seven Bobcat dealerships serve a variety of markets — including construction, landscaping and agriculture — with industry-leading compact equipment and parts, rental machines and attachments and certified service technicians.

“We’re excited about this new location,” Joanna says. “The former owner refers to it as an equipment mall surrounded by two major interstates. We think having competitor locations around this store will allow for die-hard competitive customers to be introduced to Bobcat for the first time or again.”

Bobcat of Fishersville will distribute Bobcat equipment primarily in Augusta and Rock Bridge counties in northern Virginia.

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