American Welding Society Launches New Online Sales Training Course

As the world of welding, manufacturing and fabrication continues to evolve and become more competitive, the success of any organization often hinges on the strength of its salesforce. As part of a continuing effort to create resources and training opportunities for our industry, the American Welding Society (AWS) is proud to announce the release of “Solution Selling for Welding,” an online course designed to help develop highly knowledgeable and effective sales personnel. Created in tandem with welding industry experts with decades of sales and engineering experience, this course focuses on two key aspects: foundational welding concepts and the “solution selling” methodology. Collectively, this provides welding salespeople with a strong, well-rounded foundation of technical knowledge and helps them incorporate a sales approach centered around solving problems and adding value.

“Welding salespeople are a critical part of the welding community,” said Gary W. Konarska II, executive director and CEO. “They are the frontline connection between the latest technology and innovation, and how it is specifically applied to the unique needs of each end-user customer.”

This self-paced, online course is ideal for corporate members, businesses, and individuals looking to stay competitive in the welding industry and bolster their sales efforts.

“The Solution Selling for Welding course will enable salespeople to better support the implementation of productivity improvements on the factory floor,” said Konarska. “These productivity improvements can lead to increased profitability, increased throughput and a further strengthening of the welding industry.”