Wacker Neuson Cautiously Optimistic, Looking to Gain Market Share in Small Equipment Industry
Wacker Neuson is becoming a big player in the U.S. compact equipment realm, bringing its Euro-style small machinery to North American jobsites, including wheel loaders, dedicated dumpers, mini excavators and a lot more. In a recent press release, geared towards its upcoming exhibits at BAUMA (the biggest tri-annual trade fair of equipment in the world, held in Germany) Wacker Neuson noted it was cautiously optimistic for fiscal 2010 and anticipates an upturn in business. The Group will be launching numerous new products and innovations under its Wacker Neuson and Kramer Allrad brands at BAUMA 2010.
“2010 will again see us showcasing our product strengths and innovative drive with a wide variety of new products designed specifically to bring process efficiencies to our customers,” explains Dr.-Ing. Georg Sick, CEO of Wacker Neuson SE.
The new products are to be unveiled and launched in Munich at BAUMA 2010, the world’s largest construction trade fair. This move sees the group expanding its high-quality portfolio of Wacker Neuson brand products to include numerous new vibratory plates such as the DPU 130, which is already nominated for the BAUMA innovation prize 2010. These latest additions also include a new electric breaker and a new generation of gasoline cut-off saws. A new series of all-wheel drive wheel loaders and two new telescopic handlers will also be launched under the Kramer Allrad brand in 2010. A wide range of Wacker Neuson compact excavators will be equipped with the Vertical Digging System (VDS) and several dumpers will be offered with cabin options.
“We are getting ready for an upswing in business fueled by a backlog of construction projects, in particular infrastructure measures. We are therefore cautiously optimistic about 2010 and expect business to pick up,” states Sick.
In order to gain market share, the Group will continue to launch compact equipment worldwide via its global sales and service network. 2010 will also see the launch of the Group’s Farm Mobility concept. Under the umbrella of this project, Wacker Neuson will be adapting proven compact equipment to meet the needs of the agricultural market and expanding its range of agricultural products.
“Further crucial success factors include our highly acclaimed sales and service network as well as our proven product and service quality – also rated by our customers over the decades – together with our strong brands and in-depth employee expertise,” emphasizes Sick.
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