Join Reese Towpower and DKMS for Three Life Saving Events at NASCAR Sprint Cup Series All–Star Week

Cequent Consumer Products brand Reese Towpower, the leading manufacturer for towing products, and DKMS, the world’s largest bone marrow donor center teamed up for three lifesaving events during NASCAR Sprint Cup Series ALL-STAR WEEK in Charlotte, N.C. The public will have an opportunity to get swabbed and save a potential life by registering to become a bone marrow donor with DKMS.

Reese Towpower is a 2011 sponsor of JTG Daugherty Racing and 2000 NASCAR Sprint Cup Series Championship driver, Bobby Labonte, who is driving the No. 47 Reese Towpower car in the Showdown qualifying event at Charlotte Motor Speedway. Labonte is vying for a coveted spot in the All-Star Race Saturday May 21 by the Sprint Fan Vote or by securing a transfer spot during the Sprint Showdown.

Get swabbed to save a life.

Race Fans can come out, get swabbed to save a life and see the race car and the Reese/DKMS display during the All Star Week- long Celebration in Charlotte. The events kick off at The NASCAR Hall of Fame Ceremonial Plaza (400 Martin Luther King Blvd. between Caldwell and Brevard near the box office) from 1 to 5 p.m. May 23 and 24. Labonte’s No. 47 Reese Towpower “” car will be on display along with the Reese DKMS display. Reese Towpower will also hold a drawing for tickets to a future NASCAR race and DKMS will be registering for potential lifesaving bone marrow transplant donors on site.

The partners will also participate in the Fifth Annual Michael Waltrip Racing Fan Fest on May 25th from 4 to 7 p.m. held at the race shop 20310 Chartwell Center Drive Cornelius, NC 28031. Bobby Labonte will make an appearance at the autograph session from 5:30 to 7:30 p.m. Other drivers on site that day will be Michael Waltrip, NASCAR Sprint Cup drivers David Reutimann, Martin Truex Jr. and Nationwide Series driver Ryan Truex and East driver Brett Moffitt.

On February 12th the Reese Towpower/ car raced in the Bud Shootout to help raise awareness for a six-year-old girl named Jordan Jemsek fighting Leukemia in a Charlotte hospital. After the race, thousands of supporters turned out at swabbing events or registered online for home swabbing kits. Since then, a match was found for the child who is now recovering from a bone marrow transplant surgery.

“Cequent Consumer Products brand Reese Towpower, has done a phenomenal job working with DKMS to raise awareness on how to join the bone marrow registry,” Labonte said. “We had the great fortune of helping spread the word on Jordan Jemsek’s fight. After her bone marrow transplant, she’s doing well.

The awareness that this team created for has already registered 3,000 bone marrow donors but there are thousands of patients who still have not found their life saving match.

After the All Star Race, you can catch Labonte driving the No. 47 Reese Towpower car at the Pennsylvania 500 at Pocono Raceway Sunday August 7, 2011.

You can go to for more information about DKMS and learn how to register.

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