JCB Dealer Daily Equipment Co. Expands Operations

With customer service and steady growth in mind, JCB dealer Daily Equipment Co. is adding to its dealership network. Executives and senior management from the company broke ground April 7 for a new facility in Baton Rouge, La. The newest Daily Equipment Co. dealership is an impressive 11,000 sq ft and boasts six service bays.
 
According to founder Emmerson Daily, it is the right time for Daily Equipment to open a new location. “Over the years, we’ve adopted a slow, steady growth strategy that allows us to focus on customer satisfaction as our primary goal,” Daily explained. “We see Baton Rouge as a growing market that offers great potential for our company as we enter our 25th year in business.”
 
Daily’s many years of industry experience started well before he formed his own company.  After attending the University of Illinois and receiving a degree in mechanical engineering, Daily went to work for a large construction equipment manufacturer. After approximately 10 years, Daily decided he wanted to work for an equipment dealer and moved to Jackson, Miss., to become general manager of parts and service for a local dealership. Several years later, the dealership sold its lift truck division to Daily and Daily Equipment Co. was formed in 1985 with 45 employees.
 
The dealership focused solely on materials handling equipment for the first 20 years of its existence before extending its product offering to include mobile rail car movers and construction equipment in the mid-2000s.  Today, with the Baton Rouge location, Daily Equipment Co. has 165 employees spread over six locations.  In addition to its Jackson, Miss. headquarters and the new Baton Rouge store, other dealerships are located in Biloxi, Miss.; Shreveport, La.; New Orleans; and Lake Charles, La.  Daily continues to be an active participant in his company’s success and works closely with his highly motivated and aggressive management team.
 
When asked why Daily Equipment Co. became a member of the JCB family of North American dealers, construction equipment general manager Brad Tyra stated it is a shared belief system. “JCB is a privately-held, family-owned business and we find that very appealing,” Tyra said. “At Daily Equipment, we strive to keep the needs of our customers ahead of our own needs, and so does JCB. Unlike most large companies, JCB truly makes customer satisfaction a priority, and we believe in that 100 percent.”

To learn more about Daily Equipment Co., visit www.dailyeq.com.