Genie Launches AI-Powered Chat Agent to Support Service Technicians

Genie has launched a new AI-powered chat agent designed to help service technicians and fleet managers quickly find technical information for Genie equipment. The new Genie Assist chat agent is available now through the MyGenieLift portal. The Genie Assist chat agent uses artificial intelligence to search Genie service and operating manuals and the service bill of materials (SBOM). Technicians can type natural-language questions and receive direct answers pulled from official Genie documentation — including step-by-step repair instructions, torque specs, wiring diagrams and safety notes. By sourcing data directly from Genie’s own materials, the tool helps ensure that users access accurate, up-to-date information while diagnosing or repairing machines in the field. From the press release:
“These additions underscore Genie’s commitment to continuous digital innovation, and elevating the customer experience with practical, user-friendly technology,” said Dana Peters, Genie Director of Digital Services. “Genie Assist, on its own, will save customers time — and therefore money — by making it quicker to find the information they need. But this is just the first step, and we are committed to continuing our efforts to develop and introduce smart, customer-centric solutions that make our digital offering even more valuable.”
Available Through MyGenieLift
The chat agent integrates into the existing MyGenieLift portal, which already hosts tools like Serial Hub and machine-integrated QR codes. These features allow users to scan QR codes on specific units to access machine-specific operator manuals and records. Genie Assist extends that functionality by delivering an interactive, AI-driven search experience. The new chat tool aims to reduce downtime by giving service techs quick access to essential details without flipping through lengthy manuals. Because it pulls data directly from Genie’s official documentation, users can rely on consistent, validated information for faster, safer service.
The Latest Step in Genie’s Digital Expansion

Genie Assist is part of the company’s broader digital strategy. Earlier this year, Genie launched Serial Hub and upgraded its Tech Pro Training website, offering more robust learning tools for service professionals. The enhanced platform now includes personalized learning plans, progress dashboards and achievement badges to track technician development across core machine systems.
More Changes on the Horizon
Genie continues to explore new ways to support operators and rental companies with data-driven tools and smarter service technology. Readers interested in Genie’s broader innovation efforts should check out our in-depth article by Jason Berry, Genie’s director of product safety: New Global Standard Shifts Control Designs for Mobile Elevating Work Platforms.
Keith Gribbins is publisher of Compact Equipment.
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