DEUTZ Power Centers Become Authorized Genie Service Centers


DEUTZ Corp. and Terex AWP, a business unit of Terex Corp. that includes the Genie brand, have aligned forces to establish DEUTZ Power Centers as authorized service and parts centers for Genie-branded mobile elevated work platforms (MEWPs). Staff at DEUTZ Power Center locations in Chicago, St. Louis, Kansas City, Mo. and Rock Hills, S.C., are trained and equipped to perform service, warranty, unplanned repairs and supply service parts for Genie Z and S booms, GS scissors lifts and GTH telehandlers.

“DEUTZ coming on board to support our mutual customers is an extension of the long-standing business relationship between Terex AWP and DEUTZ,” said Bob Bartley, Genie senior director of product support, Terex AWP. “Maintaining equipment to maximize uptime is critical for our rental customers. Adding the highly professional operations of DEUTZ Power Centers to our network will help keep Genie MEWPs out in the field and improve rental dealers’ rental return on invested capital (rROIC).”

Terex AWP has fully trained the field and inside technicians at each DEUTZ Power Center, qualifying them to service Genie MEWPs. Each Power Center location has service trucks that can travel to perform on-site repairs, with 24-hour call-out service available. The Power Centers are stocked with Genie parts and can drop ship emergency-repair parts orders.

“The natural synergies of having our factory DEUTZ engine service centers perform Genie machine repairs were obvious right away,” said Bob Mann, DEUTZ Corp. president and CEO. “Some of the first equipment that our DEUTZ Power Center technicians serviced were DEUTZ-powered Genie booms. It is common to have machines in for engine service with chassis systems and components that also need routine maintenance. We knew Terex AWP and DEUTZ customers would benefit from a one-stop point of service for their machines, and that’s why we approached themabout meeting their requirements to make our Power Centers into authorized Genie service centers.”

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