Talk ATVs and UTVs with Taiwan Golden Bee at GIE+EXPO

With more than 1000 exhibits featuring the latest outdoor power equipment, lawn & garden products and light construction vehicles, the Green Industry & Equipment Expo (GIE+EXPO) is where innovation happens. It is also where Taiwan Golden Bee plans to generate some buzz for its 2019 products and generate some strategic alliances for the North American marketplace. The wraps will come off at the Kentucky Exposition Center on October 17-19.

“With 20-acres of outdoor demo area — the size of 20 football fields — dealer boot camp, UTV University courses and 20,000 industry professionals gathered in one place, the GIE+EXPO is a perfect place for TGB to build brand awareness,” says TGB President George Lin. “We have been at this show in the past to support our OEM partners utilizing TGB technology, but this year we want dealers to become familiar with our 5P & 2S philosophy and the quality of our brand.”

TGB’s “5P & 2S” philosophy stands for Product, Price, Place, Promotion, Payment, Service, and Spare Parts. “By building on these seven anchors, TGB can deliver customer satisfaction,” explains Lin. “TGB’s vision includes respecting intellectual property rights, developing value-added products, providing better service to dealers and customers, and forming strategic alliances with other like-minded companies.”

Although TGB has been in operation since the 1960s and its ATVs and scooters are sold in 50 countries throughout the world, they haven’t focused on the U.S. in the past. “Taiwan Golden Bee is an ATV market share leader in countries like Germany and France, but many Americans haven’t heard of us,” adds TGB export manager Daniel Hsieh. “We have supplied engine and CVT transmission technology to industry leaders in the U.S. We are capable of creating a UTV from a sketch, through prototyping to final production machine. Our 1000cc UTV should open some eyes at GIE+EXPO.”

“Our slogan is Play Different and we definitely do things differently than the mainland Chinese manufacturers,” says Lin. “We want to bring the enjoyment and fun to the customer, reliability and value to the dealers and protect intellectual property rights and be a trusted strategic partner.” To that end, the 1000cc fuel injected powerplant has already undergone EPA testing and certification.

For those looking to play different, the Taiwan Golden Bee CO. LTD display will be in Booth #558 during the Green Industry & Equipment Expo (GIE+EXPO). The show is set for the Kentucky Exposition Center in Louisville, Kentucky, October 17-19.

For more info on the Taiwan Golden Bee, roll through this link.