New Holland Construction Brings Live Tattoo Artists, New Equipment and More to CONEXPO

New Holland Construction has a lot to offer attendees at CONEXPO-CON/AGG 2026. The company is bringing together a bold mix of electric equipment, new mini excavators, technology stack enhancements and live tattoo artists at its booth #F29055.

Yes, you read that right. New Holland Construction is once again hosting live tattoo artists from Club Tattoo in its booth all show-long. There, attendees can get tatted for free with one of the 29 curated New Holland Construction-inspired tattoos.

CONEXPO-CON/AGG 2026 marks the return of the tattoo artist. During the 2023 show, 253 attendees got tatted in the New Holland Construction booth in just 32 hours. The company said the unique attraction made its booth one of the most iconic stops at the show.

“While the ink may draw you in, the iron and innovation are the true stars of the show,” said Brian Weisbaum, head of New Holland Construction North America. “We have nearly doubled the size of our booth this year to give attendees a complete view of our wide range of compact equipment and technology designed to address the evolving needs of the construction and landscape industries.” 

New Machines and More

When looking at equipment, New Holland Construction will be showcasing the latest machines from its compact lineup. For example, the brand will debut its new D-Series mini excavator models. It will also highlight recent introductions like the E42D and E50D D-Series mini excavators and the W100D compact wheel loader.

New Holland Construction said electrification will be on display as well. Two new electric equipment launches are making their first public appearances at CONEXPO. The company explained these additions will provide showgoers with a full view of the brand’s EV capabilities alongside current in-market models — the ML22X electric small articulated loader and E15X electric mini excavator.

Attendees can also explore the company’s digital ecosystem, including myNewHollandConstruction. This is the brand’s new in-house telematics and digital platform. There will be a live demo of the Marketplace platform, which connects customers with dealers, financing and product availability all through one simple ecommerce-like site.