Here’s a List of the Educational Sessions at Hardscape North America (Oct. 19-21)
Hardscape North America has announced a wide range of professional development options designed to help both contractors and dealers increase sales, drive revenue and build profits. The tradeshow is set for October 19-21, 2022, at the Kentucky Exposition Center.
A new addition to the lineup is a presentation by three-time HNA Installer Champion Dan Hughes, President of Segmental Systems, who will share his knowledge and insights on what it takes to be crowned the HNA Installer Champion. Learn what it takes to be a Champion will be held on Wednesday afternoon — the day before the 2022 competition begins. This presentation is included with tradeshow registration.
An all-inclusive VIP Pass includes 10 education sessions, six hardscape demos and two hardscape workshops for up to a 50% discount compared to purchasing individual sessions. The cost for the VIP Pass is $229 or $189 for ICPI-NCMA/BIA/NSI members.
Education Sessions
The 10 Education Sessions on Wednesday and Thursday cover hot industry topics that are applicable for all hardscape professionals, including:
- Selling with Confidence by Understanding People’s Buying Styles, Gary Ross
- Uncover Lost Revenues with Hardscape Maintenance, Andrew Vear
- How Lifestyle Trends Impact the Outdoor Living Industry: Using Outdoor Living to Transform the Lives of Your Clients, Joe Raboine
- Don’t Let Employees Hold You Hostage, Monroe Porter
- Recruitment Marketing: Attract Top Talent, Manage Applicants, and Make Better Hires Faster, Corey Halstead
- Going From Good to Great: The Hardscape Efficiency Crash Course, Frank Bourque
- How to Make a Compelling Sales Offer, Gary Ross
- Building a Budget to Price Hardscaping Jobs for Profit, Weston Zimmerman
- Is Your Marketing Working? Using Data and Analytics to Uncover ROI, Corey Halstead
- Upselling to Homeowners, Donny Duke
Each Education Session is approved for ICPI Certified Concrete Paver Installer and NCMA Certified SRW Contractor Continuing Education (CE) hours. A la carte tickets for the Education Sessions are $65 per session.
Hardscape Demos
New this year, Patrick Murray and Kenneth Deemer along with their team from Local Roots Landscaping will lead six demos in Back to the Basics: Play-by-Play to Unlock the Processes, Systems, and Your Potential to Revolutionize Your Hardscape Business. The demos, held Wednesday, Thursday and Friday outside in the Hardscape House, will highlight:
- Segmental Retaining Walls
- Paver Installations
- Hardscape Toolbox
- New Products and Ideas
- Water and Fire Features
- How to Build an Outdoor Kitchen
Each session is eligible for one ICPI Certified Concrete Paver Installer and NCMA Certified SRW Contractor Continuing Education (CE) hour. An $85 registration upgrade includes all six sessions.
Hardscape Workshops
Two hardscape workshops on Thursday, October 20, offer the opportunity to learn from respected industry veterans:
- Common Hardscaping Business Pitfalls, Frank Bourque
- Estimating for Hardscaping Profit and Growth, Weston Zimmerman
A la carte tickets for the workshops are $65 per session.
HNA 2022
Early-bird registration for the tradeshow is available for $20* (fees increase after Thursday, September 8). HNA includes access to both HNA and Equip Exposition tradeshows including their indoor exhibits, access to the Hardscape House and 28-acre Outdoor Demo Yard. It also includes the Wednesday keynote, the opportunity to watch the HNA Installer Championship competition in the Hardscape House and attend the HNA Hardscape Project Awards Recognition & Ceremony, two nights of free concerts, a welcome reception at Louisville Slugger Field and free parking at the Kentucky Exposition Center.
For complete education schedules or to register, go to HardscapeNA.com.
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