Bar None Auction Opens Fontana, Calif., Location, Expands Monthly Equipment Events
New Yard Brings Monthly Auction Access to SoCal Buyers and Sellers
Bar None Auction has officially opened its third permanent facility in the Western United States. Located at 10375 Beech Ave in Fontana, California, this 12-acre site is fully paved and equipped with two loading docks, forklifts for load-outs and over 1,000 ft of highway visibility. Auctions at the new location began in January 2025 and are held every third Friday of the month. The expansion supports rising demand from Southern California contractors, rental companies and public agencies. The new schedule now includes Sacramento (2nd Saturday), Fontana (3rd Friday) and Woodburn, Oregon (last Friday), providing reliable access to equipment across the region. From the press release:
“We want our clients to know they can come back each month, whether they’re looking to buy or sell,” the company said.
Bar None Auction at a Glance
Founded in 1993, Bar None Auction specializes in monthly online public auctions focused on heavy equipment, construction machinery, commercial vehicles, and industrial tools. The company operates permanent yards in Sacramento, Fontana, and Woodburn. All auctions are held online in real time, allowing bidders across the country to participate without attending in person. Founded by Zeb Seidel and now led by his son Josh Seidel, a third-generation auctioneer, the company continues to expand while maintaining a commitment to customer convenience and consistency. From the press release:
“My grandfather was an auctioneer, my dad was an auctioneer and I’m an auctioneer,” Seidel said. “The auction business is in my blood — I’ve been involved my whole life, from commercial auctions to charity sales. It’s been a fulfilling journey.”
Each auction typically features over 2,000 lots, including compact and heavy equipment such as skid steers, excavators, wheel loaders, backhoes, dozers and more.
Tips for Buying Equipment at Auction
1. Do Your Research
Understand the specs, condition and market value of the equipment you’re interested in. Review historical pricing and inspection reports.
2. Know Your Budget
Set a maximum bid before the auction starts. Stick to your price limit to avoid overpaying.
3. Inspect If You Can
Visit preview days if available. Check fluid levels, signs of wear, leaks or damage. Review maintenance records when possible.
4. Secure Financing Early
Some auction houses offer financing. Pre-approval helps streamline the buying process and protects working capital.
5. Understand Logistics
Know where the equipment is going, how it will get there and any costs involved. Plan shipping or pickup in advance.
6. Get Comfortable with the Platform
If it’s your first time bidding online, watch a few auctions beforehand. Learn how to place bids and understand the countdown.
A Strategic Expansion for a Digital Era
Bar None’s Fontana yard strengthens its West Coast presence while giving buyers more frequent, reliable access to used construction equipment. With a monthly cadence and an all-online format, Bar None Auction remains a leader in connecting contractors with equipment — efficiently and affordably. From the press release:
“While I love live auctions, online is undeniably the future,” Seidel said. “The pandemic trained buyers to embrace digital tools, and we’ve made it easier than ever to participate in our auctions. Each lot has a scheduled time for bidding so customers can engage without the chaos of a live auction.”
Keith Gribbins is publisher of Compact Equipment.
