Lincoln Electric Celebrates Social Media Milestones
Last month, Lincoln Electric celebrated a pair of social media milestones. It was the fifth anniversary of its YouTube channel and the company reached 500,000 likes on Facebook.
The YouTube channel, lincolnelectrictv, highlights product demonstrations, welding applications and tips from welding and fabricating industry professionals. The company used this avenue to celebrate is 500,000 likes by posting a video with 20 of its celebrity friends, including 16-time NHRA funny car champion John Force, car customizer Ryan Friedlinghaus, CEO, West Coast Customs Inc. and 2012 NASCAR Sprint Cup champion Brad Keselowski.
Since 2009, lincolnelectrictv, now with more than 11,500 subscribers, has hosted 450 videos, while accumulating more than 4.5 million views and more than 133,300 hours of viewing time. That’s almost 8 million minutes or just over 15 years of video viewing during that time period.
“Lincolnelectrictv gives the welding community another resource for information on new products, welding knowledge and safe operation,” says Rob Bruder, marketing communications group leader – media at Lincoln Electric. “Through these five years, we’ve been able to post hundreds of informative videos that can help welders and fabricators achieve better welds and work more productively and safely. In addition, viewers can stay current on the latest fabrication technology.”
The lincolnelectrictv channel includes videos exploring new equipment, such as Lincoln Electric’s seam tracker and motorized slide welding systems, and Spirit II high-definition plasma cutters from Burny Kaliburn. The YouTube channel also features Lincoln Electric’s extensive line of welding consumables, as well as training and operator tips that allow viewers to get the most out of the welding process. In addition, lincolnelectrictv showcases “Made Possible with Lincoln Electric,” a series exploring how Lincoln Electric has played a major role in constructing the most iconic structures and vehicles on Earth.
Cleveland, Ohio-based Lincoln Electric designs, develops and manufactures arc welding products, robotic arc welding systems, plasma and oxyfuel cutting equipment and has a leading global position in the brazing and soldering alloys market. The company has 48 manufacturing locations, including operations and joint ventures in 19 countries and a worldwide network of distributors and sales offices covering more than 160 countries.
