Want to Know More About John Deere? Octane Press Has the Book for You!
The most thorough, well-researched book about John Deere’s journey from an entrepreneurial blacksmith to a global leader returns with a new revised edition of John Deere’s Company. This important book is returning as a two-volume set, complete with original illustrations as well as images new to the work that are selected from the Theo Brown Archives.
The revised edition also includes a complete account of the book’s amazing journey to publication as told by John Deere archivist Lester Stegh, which chronicles how a connection between Deere CEO William Hewitt and bestselling author Wayne G. Broehl, Jr. (The Molly Maguires, more) led Broehl to spend more than a decade compiling the most ambitious book ever created covering agricultural manufacturing history.
The book that resulted follows both John Deere the man and the company that carried his legacy and principles into the 21st century. Broehl’s work is an engaging tale of a how young, penniless man ventured west to seek his fortune and became an American folk hero remembered as the man “who gave to the world the steel plow.”
The first volume follows the company’s role in the extraordinary growth of the American agricultural economy; its role in the discovery and application of major innovations in machinery and manufacturing methods; and, finally, its role in the sharing of that technology throughout the world. Also covered is the involvement of the Populist movement in the 19th century; the early attempts of unions to organize the farm implement industry; and the competitive tactics and strategies of industrial leaders whose companies battled each other for market share.
The award-winning author has taken these several historic threads and woven them into a lively and absorbing historical account. This updated and revised edition is for release on September 1, 2022. John Deere’s Company – Volume 1 will be available in print and ePub versions from octanepress.com and anywhere books are sold.
