United Rentals Launches AI-Powered Equipment Agent
United Rentals Inc. has introduced Equipment Agent — a first-of-its-kind AI-powered equipment recommendation solution designed specifically for the equipment rental industry. The company said this new digital assistant helps customers discover, compare and select the right equipment for their projects by delivering instant, intelligent equipment rental guidance online.
According to the press release, Equipment Agent provides personalized recommendations based on a customer’s project requirements. United Rentals explained that customers can describe their job needs in plain language through a conversational interface. From there, customers receive tailored equipment suggestions in seconds. They can also compare equipment types and review key specifications such as capacity, reach, terrain limitations and required accessories. The company said this AI-powered assistant is part of its growing portfolio of digital capabilities designed to help customers manage their equipment needs.
Equipment Agent helps customers make faster, more confident rental decisions. It simplifies equipment discovery and provides expert guidance earlier in the planning process. Through this solution, users are connected to detailed product pages on unitedrentals.com. This streamlines the path from research to reservation.
“The Equipment Agent connects United Rentals’ equipment expertise with our customers’ needs,” said Tony Leopold, senior vice president and chief technology and strategy officer at United Rentals. “It replaces traditional searching and filtering with an intuitive, agentic chat experience. Customers using the Equipment Agent are seeing a 70 percent improvement in finding the right equipment for their projects.”
More on Equipment Agent
United Rentals explained that Equipment Agent supports its broader innovation strategy. This strategy focuses on combining digital tools, connected equipment and data insights to help customers plan, operate more efficiently and keep projects moving. The company said that by applying AI to the equipment discovery process, it’s simplifying how customers identify the right solutions and accelerating the path from project planning to equipment on site.
From the press release:
The Equipment Agent also expands how United Rentals delivers its equipment expertise to customers. By connecting users to insights drawn from the company’s extensive fleet, services and jobsite experience, United Rentals is making it easier to access the guidance and resources needed to plan and execute work with confidence.
It also represents another step in United Rentals’ ongoing investment in a connected digital ecosystem for the jobsite, where intelligent tools, equipment expertise and one of the industry’s largest fleets work together to support better decision-making. Customers can engage with the digital capabilities that best fit their workflow while seamlessly connecting to United Rentals’ broader network of equipment, services and support.
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