TrueLook Unveils Bold New Look to Reflect Dramatic Growth
TrueLook, the only company that provides construction cameras combining live jobsite viewing, project time-lapsing and HD security recording, has revealed a bold new logo and look for its website, one more depictive of a business experiencing robust growth.
“We wanted a logo that reflects our modern technology, better conveys our professionalism and presents a bolder and hardier face for the company,” said Ken Pittman, TrueLook’s chief marketing officer. “We selected a logo with a modern design, utilizing a symmetrical logo mark and switched to all capital letters to help convey these attributes.”
The company has achieved dramatic gains, especially over the last seven years. They’ve quadrupled their workforce and become a nationally recognized brand. TrueLook accomplished a 70 percent increase in revenue last year alone and is now saving 2 million images every week, with more than 300 million permanently saved images stored. That’s up 63 percent from the same time period last year.
The logo and website have both evolved over the years as the construction camera company has advanced in customers, revenue and technology. Last year they added integrated drone services, time-lapse upgrades, and ethernet-based cameras for indoor jobsites. The new logo presents a sharper, more professional face for the company’s dynamic future.
For a look at the evolution of the logo, visit the TrueLook blog.
