Trimble Announces Multi-Year Agreement with RFK Racing
We love sharing a good partnership story around here, and today’s announcement is no exception. RFK Racing recently announced a multi-year sponsor partnership with Trimble, beginning with the 2025 NASCAR season.
The companies’ collaboration can be seen throughout this NASCAR season with Trimble’s primary sponsorship on Ryan Preece’s No. 60 Ford Mustang and Chris Buescher’s No. 17 Ford Mustang. The press release added that Trimble will increase its involvement across RFK Racing’s full fleet in upcoming seasons, including Brad Keselowski’s No. 6 Ford Mustang.
Trimble said this collaboration is rooted in a shared passion for innovation, precision and high-performance teamwork — bringing the company’s commitment to delivering “Confidence at Every Turn” to the racetrack.
“This is a high-profile opportunity to expand awareness of Trimble by supporting a leading NASCAR team with a technology vision closely aligned with our own,” said Rob Painter, president and CEO of Trimble. “Both organizations focus on cohesive technology ecosystems and data-driven precision as the formula for winning in dynamic and intensely competitive environments.”
More on Trimble and RFK Racing
According to the press release, Trimble employs more than 12,000 people worldwide and serves customers in over 175 countries. The company — which reported $3.68 billion in revenue in 2024 — serves customers in the construction, transportation and geospatial industries.
“Partnering with a forward-thinking, technology-driven company like Trimble is a great fit for RFK Racing,” said Steve Newmark, president of RFK Racing. “Our team and Trimble operate in fast-paced, high-performance environments that demand precision and innovation. Their deep expertise and commitment to technology will bring valuable perspective and collaboration to our program.”
The press release noted that Trimble will also join the RFK TeK Alliance, a collaborative platform where technology-oriented sponsors work together to test and refine products in applied racing and operational environments.
“Every week in NASCAR feels like a science project, where we’re constantly testing, learning and improving,” said RFK Racing driver and co-owner Brad Keselowski. “Partnering with Trimble allows us to do more of that work in the digital space, refining our performance virtually before we ever hit the track. That kind of innovation is not only smart, it’s essential in today’s competitive environment.”
“NASCAR’s 90 million fans include more than 17 million associated with the industry sectors we serve,” said Painter. “The opportunity to join these stakeholders in the exciting NASCAR environment and to collaborate within the RFK TeK Alliance make this a compelling investment for Trimble.”
Pam Kleineke is managing editor of Compact Equipment.
