John Deere Previews Massive CONEXPO Booth Experience for 2026
John Deere is preparing one of the largest booth footprints at CONEXPO-CON/AGG 2026, which has us pretty excited. The company will again share the stage with the Wirtgen Group, delivering a combined indoor and outdoor experience. CONEXPO-CON/AGG runs March 3–7 in Las Vegas. Compact Equipment will be on site, covering Deere’s machines, demos and technology launches from the show floor, but here’s what to expect.
Booth Size and Locations
John Deere and the Wirtgen Group will occupy a combined 80,000 sq ft of exhibit space. The outdoor booth will sit in the Silver Lot at SV2415. The outdoor area includes 70,000 sq ft dedicated to equipment, technology and application-focused experiences. Another 15,000 sq ft will host live demonstrations throughout the show. Inside the West Hall (W40442), John Deere will dedicate 10,000 sq ft to John Deere Power Systems and E-Power solutions.
Heavy Focus on New Equipment Launches
Deere plans an aggressive slate of new machines for CONEXPO 2026. Across the joint booth, attendees can expect:
- 24 total market launches from John Deere and the Wirtgen Group
- 18 world premieres from John Deere
- 6 market debuts from the Wirtgen Group
Holy mackerel. The booth will feature 25 technology-equipped machines. Eleven John Deere machines will showcase SmartGrade, SmartWeigh or SmartDetect systems. Fourteen Wirtgen Group machines will feature technologies such as Smart Compact Pro, Smart Pave and SPECTIVE CONNECT. I just hope we have time enough to explore all this awesomeness.
Electric and Hybrid Machines on Display
Electrification will be a visible theme in the booth. John Deere and the Wirtgen Group plan to display seven electric or hybrid-electric machines. The indoor booth will further explore power systems, batteries and charging solutions tied to Deere’s broader E-Power strategy. A dedicated innovation center will sit at the heart of the outdoor exhibit. The first floor will highlight the John Deere Operations Center, positioning it as a jobsite-focused digital hub where machine and work data come together. The second floor will focus on aftermarket digital tools aimed at improving parts access, service workflows and machine support.
Deere Leadership Takes the CONEXPO Stage
John Deere leaders will also play a visible role in CONEXPO’s education program. On Tuesday, March 3 at 11 a.m., Deere’s chief technology officer will deliver the opening keynote on the Ground Breakers Stage. Additional Deere leaders will join the discussion to explore how technology continues to shape modern construction workflows. Deere will also host and participate in multiple educational sessions focused on charging infrastructure, battery-electric equipment adoption and autonomy in quarry operations.
Looking Back at Deere’s Last CONEXPO Skid Steer/CTL Launches
At the last CONEXPO, Deere used the show to roll out its largest skid steers and compact track loaders to date. The company introduced the 333 P-Tier skid steer, the 334 P-Tier skid steer and the 335 P-Tier compact track loader. These machines marked a major step forward in Deere’s performance tiering strategy. The new models delivered higher horsepower, increased hydraulic capability and redesigned cabs with improved controls and visibility. Deere also launched new attachments at the show, including mulching heads and cold planer options built with Wirtgen cutting technology.
Compact Equipment Will Cover It All
John Deere is clearly using CONEXPO 2026 as a major platform for equipment launches, technology demonstrations and hands-on education. Compact Equipment will be on site in Las Vegas, bringing readers firsthand coverage of Deere’s booth and compact equipment highlights throughout the show.
Keith Gribbins is publisher of Compact Equipment.
Are you curious about how to size and buy a rotary tiller for your tractor? We have the answers!
