John Deere Announces Partnership with Major League Baseball

Construction equipment giant John Deere has announced a multi-year partnership with Major League Baseball (MLB) in anticipation of the 250th birthday of the U.S.

The newly-inked sponsorship “connects two legacy brands rooted in everyday American life,” MLB officials say. Under the terms of the agreement, Deere & Company will be the Official Tractor of MLB, with marketing across the media landscape to highlight the construction and earthmoving work that goes into every baseball season.

“For nearly two centuries, John Deere has stood alongside the hard-working, dedicated people who care for the land and who build our communities,” says Jon Chase, John Deere’s head of turf and utility equipment. “Now, through our partnership with Major League Baseball, we’re able to celebrate America’s favorite pastime, America’s favorite teams, America’s favorite players, and the people who show up every day to build and grow America.”

In-season advertising

MLB representatives say the league will play host to a “360-degree multimedia advertising program” from John Deere to showcase the new partnership. Uzma Rawn Dowler, MLB’s CMO and SVP of global corporate partnerships, says that baseball and John Deere are both “deeply connected to America,” making for an apt partnership for the nation’s semiquincentennial celebration.

“As we celebrate America’s 250th anniversary, partnering with John Deere brings together two brands that are truly woven into the fabric of this country,” Dowler says. “Deere represents the individuals who shape our communities where baseball is played every day and we’re proud that we can celebrate the people who keep America moving forward.”

The partnership’s 2026 marketing campaign will culminate at MLB All-Star Week, set for July 11-14 in Philadelphia this year.

The partnership will also be on the ground at this year’s Field of Dreams Game between the Philadelphia Phillies and Minnesota Twins, Aug. 13 in Dyersville, Iowa. MLB says the Iowa game, set in “the heart of John Deere country, where baseball tradition meets agricultural heritage,” will include experiential marketing for the tractor firm.

Additional details on the John Deere partnership and its programming will be available throughout the 2026 MLB season.