CornPro Trailers gets aggressive with new brand
Based in Elnora, Ind., right off a new section of Interstate 69, sits CornPro Trailers. The new signage has been erected, and the trailers exiting the welded-by-hand manufacturing shop are sporting some new branding. CornPro has a long history as a tough trailer, made to last, and the new branding and look puts the 35+ year old company’s history right on the trailer with their new slogan: Strength Comes Standard.
Sales and Marketing Vice President, Brian Frette, made the announcement during a company meeting, “We have always been proud of what comes off the line here. We don’t want to change what we make, and we want to make sure what we put on the road shows that pride.”
Frette and his brother, Kevin Frette, Vice President of Manufacturing and Operations, have been working to add the new brand for months, based on customer and dealer feedback.
“We understand that our dealers and our customers have more options than ever,” Kevin said. “And, we know our trailer is one of the best out there, so our focus was to make sure we didn’t lose what we’re known for and instead, draw more attention to it.”
Updated decals, branding, and a whole new attitude began rolling off the manufacturing lines early in 2019. Included with the new look and feel are a couple new trailer options: fully-dipped, galvanized trailers and a new custom-look car hauler, with more new coming soon. “The new branding is big, bold and highly visual to stand out on every dealers’ lot and behind every customers’ truck,” Brian added.
