Caterpillar Launches How-To Video Series to Help Customers Maintain Equipment
Caterpillar is helping to make maintenance and repairs easier thanks to its new comprehensive library of how-to videos and articles. The company recently launched this library which includes a new series of do-it-yourself videos designed to help customers confidently maintain their equipment. According to the press release, these how-to instructional videos — developed by Caterpillar experts — provide simple and easy-to-follow instructions for common maintenance, repair and inspection tasks.
“Customers can view these short how-to videos with the goal of making it simple, clear and easy for them to maintain their Cat equipment,” said Jay Ramasamy, vice president, sales & marketing, Caterpillar’s Construction Industries Services Division (CISD). “They were developed in direct response to what people are requesting most for common repair and inspection items. They are designed to help save customers’ time and money and assist those who prefer to do their own maintenance at a time that’s convenient with their production schedule.”
Caterpillar explained the DIY video series serves as a supplement to the machine’s operation and maintenance manual. The library — which currently includes nearly 60 videos — is designed to boost the confidence of visual learners to get the job done right. The how-to videos are produced in English with subtitles in 23 different languages. The company plans to expand the variety of videos that are offered.
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In addition to the DIY videos, Caterpillar has also developed a blog series covering the most popular maintenance tips. The company said these articles break down inspection, maintenance, repair and replacement info into easily understandable steps. These blogs are just another way to help boost the confidence of DIY customers.
More from the press release:
While often featuring a machine as an example, the maintenance information applies to all machines in general and are not specific to a particular model or type. The videos and articles cover everything from maintaining dozer precision cutting edges to installing batteries and from replacing your fuel filter to testing the service brake on Cat equipment.
For customers upgrading their equipment, the series also offers clear and concise instructions on how to install various Cat upgrade kits, such as light guards, cab guards and fire extinguisher mounts. Expanding beyond maintenance, the video catalogue dives into tips for selecting steel tracks for excavators, dozers and loaders. They also provide an overview of Cat rubber track designs, how they function and guide customers through the diverse options for Cat Compact Track Loader and Mini Hydraulic Excavator rubber tracks.
Caterpillar emphasized these articles and videos enable customers to quickly access the instructions they need. Customers can also shop for the correct replacement parts, as well as contact a Cat dealer directly from the article.
“If the task requires a part or the repair becomes more involved than the customer anticipated, we have designed the blog site to allow the customer to quickly get the additional support they need,” added Ramasamy.
Pam Kleineke is managing editor of Compact Equipment.
