Cat Rentals Delivers Updated Digital Tools, More Seamless Experience for Rental Customers
Cat Rentals is launching a brand refresh and updated digital tools at CONEXPO-CON/AGG 2026. These digital enhancements will help deliver a modernized, more seamless experience for rental customers across the Cat dealer network. They’ll also offer more streamlined communication with a dealer. Cat Rentals added that the integration of telematics information provides better visibility into machine data for enhanced rental fleet management.
“It’s all about making the rental process easier and offering better visibility, so Cat Rentals digital tools can help our customers meet their toughest challenges more efficiently,” said Phil Kelliher, senior vice president, Cat Rental & Used. “What’s changing is the brand’s design and the way customers will experience it. What’s not changing is our commitment to customers, backed by local roots and global strength.”
According to the press release, the Cat Rentals digital experience will continue to evolve to support a growing rental customer base more efficiently. The company highlighted the new catrentals.com makes it easier than ever for customers to:
- find their local dealer
- locate and rent the right equipment
- manage their rentals online
From the press release:
An improved customer dashboard shows past, current and upcoming rentals for easier oversight. Enhancing equipment management efficiency, the self-service feature helps customers to manage equipment call-offs, service events and transfers. The site’s rental detail view provides customers with valuable insights on utilization, telematics and billing, complete with the ability to customize notifications and alerts for improved fleet and business management.
Cat Rentals is now part of a connected experience ecosystem that integrates with cat.com and VisionLink. The redesigned rental management experience will also integrate the new Cat AI Assistant later this year to further help customers easily navigate the rental process. Ultimately, Cat Rentals will help enable more rental opportunities and insights for customers, providing a smarter, consistent rental digital experience.
More on the Brand Refresh
Cat Rentals emphasized that its new identity is about helping customers show up with the right equipment at the jobsite and getting the project done. On top of delivering machines, Cat Rentals also provides the know-how to help customers rent the right equipment, fast support and equipment that’s ready to work as hard as its customers.
“The Cat Rentals brand refresh begins at CONEXPO and will roll out new features and advanced technologies, such as the Cat AI Assistant, throughout the year,” said Kelliher. “The future of Cat Rentals is now.”
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